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Article Description: By John De Goes @ stackstreet.com - strategy tips for your startup based upon what ultimately didn't work for his,

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Content: use HTML Edit Content <h1 style="text-align: center;">SUMMARY - 10 hard lessons I learned from starting precog</h1> <h2>[WHAT]</h2> <ol> <li>]&nbsp;By John De Goes @ stackstreet.com - John provides strategy tips for your startup based upon what ultimately didn't work for his previous startup, precog, which was aquired by RichRelevance in 2013</li> </ol> <h2>[WHY]</h2> <ol> <li>] go deep not broad</li> <li>] be non disruptively disruptive</li> <li>] keep your game plan unfundable</li> <li>] choose a right sized problem</li> <li>] deep domain knowledge is your&nbsp;most powerful&nbsp;asset</li> <li>] be responsive but stay focused</li> <li>] choose investors carefully</li> <li>]&nbsp;dont create a burnout culture</li> <li>] no one really knows anything</li> <li>] dont let failure destroy you</li> </ol> <h2>[WHERE]</h2> <ol> <li>] <a href="http://stackstreet.com/10-hard-lessons-learned-starting-precog/" target="_blank">http://stackstreet.com/10-hard-lessons-learned-starting-precog/</a></li> </ol> <h2>[WHEN]</h2> <ol> <li>] 2014-11-18</li> </ol> <h2>[EXAMPLE]</h2> <ol> <li>]</li> </ol> <h2>[HOW-TO]</h2> <ol> <li>]</li> </ol> <h2>[REFERENCE]</h2> <ol> <li>] SRC = hn, <a href="https://news.ycombinator.com/item?id=8626726" target="_blank">comments</a></li> </ol> <p><strong>user/brandonb</strong></p> <p>A template that I love is the one from Crossing the Chasm:</p> <p>For [Target Customer] who has [Problem], our product is a [New Product Category] that provides [Key Benefit]. Unlike [Competitor], we have [Key Point of Differentiation].</p> <h1 style="text-align: center;">&nbsp;</h1>