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Article Description: by Nathan Beckford, founder @ foundersuite.com - reflects on his experience as CEO of a startup and comes up with 8 lessons learned

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Content: use HTML Edit Content <h1 style="text-align: center;">title</h1> <h2>[WHAT]</h2> <ol> <li>]&nbsp;<a href="http://onstartups.com/tabid/3339/bid/105493/Expectations-vs-Reality-8-Lessons-From-The-First-Year-As-CEO.aspx" target="_blank">http://onstartups.com/tabid/3339/bid/105493/Expectations-vs-Reality-8-Lessons-From-The-First-Year-As-CEO.aspx</a>&nbsp;founder of startup() reflects on what he&nbsp;expected the role of CEO would entail VS what the role actually entailed and comes up with 8 lessons</li> <li>] links to a slidedeck by founder of</li> </ol> <h2>[WHY]</h2> <ol> <li>] Identifying customer needs is only a fraction of the product-market-fit battle.</li> <li>] Nobody gives a sh't about what you are doing (at least at first).</li> <li>] Early evangelists are worth twice-- no, make that 3x-- their weight in gold.</li> <li>] Some people are just not that into you.</li> <li>] A full sales funnel cures all ills.</li> <li>] Don't sell the product-- sell what users can do with the product.</li> <li>] &ldquo;Thought leaders&rdquo; are like supermodels&mdash;great if you can land one, but</li> <li>] People will surprise you in awesome ways.</li> </ol> <h2>[WHERE]</h2> <ol> <li>]</li> </ol> <h2>[WHEN]</h2> <ol> <li>]</li> </ol> <h2>[EXAMPLE]</h2> <ol> <li>]</li> </ol> <h2>[HOW-TO]</h2> <ol> <li>]</li> </ol> <h2>[REFERENCE]</h2> <ol> <li>] <a href="http://www.slideshare.net/brezina/no-one-cares-about-your-stupid-little-startup" target="_blank">http://www.slideshare.net/brezina/no-one-cares-about-your-stupid-little-startup</a>&nbsp;great slidedeck providing examples of 1 startups growth and strategy to acheive it</li> </ol> <h1 style="text-align: center;">&nbsp;</h1>