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Article Description: article discussing all aspects of MARKETING including ] strategies ] plans ] planning ] our goals ] our current status ] our budgets ] ...

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Content: use HTML Edit Content <h1 style="text-align: center;">marketing - sospep</h1> <h2>[WHAT]</h2> <ol> <li>] this article outlines our overall&nbsp;marketing strategy for&nbsp;'sospep.com' a web SaaS</li> <li>]&nbsp;WHERE lists the areas we will be focusing our current marketing efforts,</li> <li>] WHEN outlines some planned dates for our marketing team</li> </ol> <h2>[WHY - our marketing goals]</h2> <ol> <li><strong>] to spread 'the word' about sospep&nbsp;to 'the masses'</strong></li> <ol> <li>what is sospep?&nbsp;</li> <li>what can sospep do for me?&nbsp;</li> <li>why sospep VS 'the others'?</li> </ol> <li><strong>] to effectively tell 'the story of sospep' aka 'what sospep can do for you' (benefits)</strong></li> <ol> <li>saves you time -&nbsp;</li> <li>saves you money -&nbsp;</li> <li>gets you organized -&nbsp;</li> <li>keeps you organized -&nbsp;</li> <li>gets you informed -</li> <li>keeps you informed -&nbsp;</li> <li>gets you focused -&nbsp;</li> <li>keeps you focused -</li> <li>things change, life moves fast, keep up with the program/stay on top of it, &nbsp;</li> </ol> <li><strong>] to grow&nbsp;</strong></li> <ol> <li>] to continually and effectively&nbsp;grow our subscriber¹ and user base,</li> </ol> <li><strong>] to&nbsp;convert</strong></li> <ol> <li>] our subscribers and users to premium services&nbsp;</li> </ol> <li><strong>] to&nbsp;inform</strong></li> <ol> <li>] 'our subscribers' of changes to our products(benefits),</li> </ol> <li><strong>] reporting</strong></li> <ol> <li>] periodic report on 'actual results' of 'strategy #' VS &nbsp;'forecast results'</li> <li>] costs&nbsp;</li> <li>] planning</li> </ol> <li><strong>] analysis</strong></li> <ol> <li>] results of strategy (planned/actual),</li> </ol> <li>] create periodic 'adjustments' to 'strategy&nbsp;based upon results&nbsp;</li> </ol> <p>&nbsp;</p> <h2>[WHERE]</h2> <ol> <li>] A PRIVATE document that outlines our current marketing strategy in detail</li> <ol> <li>] <span style="text-decoration: underline;">sospep-marketing-plan-2013.pdf</span></li> </ol></ol> <h2>[WHEN]</h2> <ol> <li>] schedules</li> <ol> <li>] planned growth in users for 2012</li> <li>] planned product releases &nbsp;for 2012</li> </ol></ol> <h2>[EXAMPLE]</h2> <ol> <li>]&nbsp;</li> </ol> <h2>[HOW-TO]</h2> <ol> <li><strong>] marketing channels</strong></li> <ol> <li>] newsletter(s)</li> <ol> <li>email</li> <li>print</li> </ol> <li>] press release&nbsp;&nbsp;</li> <li>] SEO - optimizing our product pages for better rankings in search engine results for ...</li> <li>] SEM -&nbsp;</li> <li>] social media initiatives -&nbsp;</li> <li>] other -&nbsp;contest(xbox/ps3, )</li> </ol></ol> <h2>[REFERENCE]</h2> <ol> <li>]&nbsp;subscribers - include anyone who we have an email address for ( subscribed to cd, registered user, premium user )&nbsp;</li> <li>]</li> </ol>