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a look at the saga that has become the blackberry(BBRY) story AND the reasons why(aka the best features of) the blackberry 10 os should succeed,
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<h1 style="text-align: center;">will blackberry (the company) succeed?</h1> <h2>[WHAT]</h2> <ol> <li><strong>] bring me my crystal ball and tell me, will blackberry (the company) still be around and competing in the smartphone market in (#) years?</strong></li> <ol> <li>] 2013-01-30 - launch event, read the reviews,</li> </ol> <li><strong>] IMO i thought that both <span style="text-decoration: underline;">the OS</span> and <span style="text-decoration: underline;">the devices</span> looked very solid, so why wouldn't blackberry succeed? </strong></li> <ol> <li>] there were some initial positve signs after the launch</li> <li>] shortly thereafter the wheels started to come off the train</li> </ol></ol> <h2>[WHY]</h2> <ol> <li><strong>] I like the bb ( <span style="text-decoration: underline;">z30</span>) with <span style="text-decoration: underline;"><a href="/view/article?id=796" target="_blank">bb's os 10.x</a></span> and <span style="text-decoration: underline;">i want to buy 1</span>,</strong></li> <ol> <li>] go ahead and make your bb jokes, if there any good ones, i will create a collection and share them with the world</li> <li>] but please, spare me the bb vitriol, I have heard it ALL before,</li> </ol> <li><strong>] BUT bottom line is if blackberry does <span style="text-decoration: underline;">go out of business</span> or they <span style="text-decoration: underline;">get sold off for parts</span> or they <span style="text-decoration: underline;">get out of the smartphone business</span></strong></li> <ol> <li>] am I going to be stuck holding on to yesterdays tech? and should that happen, <span style="text-decoration: underline;">what will be the consequences of that?</span></li> </ol> <li><strong>] heres why I am NOT really worried?</strong></li> <ol> <li>] a phone is a phone is a phone - if the bb i purchase today is obsolete and unsupported tommorow,</li> <li>] most americans keep their smartphones on average approx ( 20 ) months</li> <li>] </li> </ol></ol> <h2>[WHEN] </h2> <ol> <li><strong>[2013-05] UPDATED - 3 months </strong><strong>after launch </strong></li> <ol> <li>] DEVICE - us launch for z10</li> </ol> <li><strong>[2013-08] UPDATED - 6 months</strong><strong> after launch</strong></li> <ol> <li>] BUSINESS the for sale sign goes up</li> <li>] BUSINESS layoffs</li> <li>] DEVICE - Q10</li> </ol> <li><strong>[2013-11] UPDATED - 9 months </strong><strong>after launch </strong></li> <ol> <li>] OS update 10.1 - rolls out</li> </ol> <li><strong>[2014-02] UPDATED - 12 months</strong><strong> after </strong></li> <ol> <li>] BUSINESS - EXEC housekeeping - John</li> <li>] BUSINESS - Johns open letter to the people</li> <li>] DEVICE - z30</li> <li>] OS - update 10.2</li> </ol> <li><strong>[2014-05] UPDATED after 15 months</strong></li> <ol> <li>] BUSINESS - 2014-03 qtrly results for , only about 1.1M BB10 units sold in the qtr,</li> <li>] OS - update 10.2.1 - rolls out, major changes</li> <li>] BUSINESS - John Shen and Tmobile spat</li> <li>]</li> </ol></ol> <h2>[REFERENCE]</h2> <ol> <li>] sources </li> <li>] <a href="http://www.eweek.com/mobile/slideshows/smartphone-and-tablet-lifespans-the-best-and-worst/" target="_blank">http://www.eweek.com/mobile/slideshows/smartphone-and-tablet-lifespans-the-best-and-worst/</a> - average lifespan 18 months</li> <li>] <a href="http://www.npd.com/lps/SmartphoneTrackPR/" target="_blank">http://www.npd.com/lps/SmartphoneTrackPR/</a> 2011 ( aver sp owership period 19.x months)</li> <li>] <a href="http://www.prnewswire.com/news-releases/jd-power-and-associates-reports-average-length-of-time-wireless-customers-keep-their-mobile-phones-increases-notably-103617669.html" target="_blank">http://www.prnewswire.com/news-releases/jd-power-and-associates-reports-average-length-of-time-wireless-customers-keep-their-mobile-phones-increases-notably-103617669.html</a> 2010 ( aver sp owership period 20 months)</li> </ol> <h3> </h3>