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[77:01]VIDEO - Robophobia - discussion's on the mac pro, google's search engine changes, "the" 5 most important "things" of the future,
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<h1 style="text-align: center;">COPY gilmor gang - episode# # - robophobia</h1> <h2 style="text-align: center;">review - video</h2> <h2>[WHAT]</h2> <ol style="font-size: 10px; font-weight: normal; text-align: start;"> <li><span style="background-color: #ffff99;"><strong>[00:00] people - show host and guests</strong></span></li> <ol> <li><strong>] <a title="steve gillmor profile" href="/view/person?id=224" target="_blank">Steve Gillmor</a></strong></li> <ol> <li>show host and Head of Technical Media Strategy @salesforce.com and a TechCrunch contributing editor</li> </ol> <li><strong>] <a href="/view/person?id=225" target="_blank">Dan Farber</a></strong></li> <ol> <li>show guest, Editor-in-Chief @CBSNews.com since Dec. 2008</li> </ol> <li><strong>] <a href="/view/person?id=226" target="_blank">Danny Sullivan</a></strong></li> <ol> <li>show guest, search engine guru @searchengineland.com</li> </ol> <li><strong>] <a href="/view/person?id=203" target="_blank">Robert Scoble</a></strong></li> <ol> <li>show guest, tech evangalist @rackspace</li> </ol> <li><strong>] <a href="/view/person?id=227" target="_blank">John Taschek</a></strong></li> <ol> <li>show guest, </li> </ol></ol> <li><strong>] events - show agenda</strong></li> <ol> <li>] anything interesting going on?</li> </ol> <li style="font-size: 10px; font-weight: normal;"><strong>] smalltalk</strong></li> <ol style="font-size: 10px; font-weight: normal;"> <li>] politics - proposal by tim draper, divide state ca into 6 states, has something to do with # votes in senate, apparently CA and its pop of >40+M gets the same 2 senate votes as WY and its < 40M pop</li> <li>] tech issues - 1 participant has no video, * steve says this is likely the last show for this video switcher ( <span style="text-decoration: underline;">why i love tech issues when these people have them</span>) , PRB with the new skype </li> </ol> <li style="font-size: 10px; font-weight: normal;"><strong>[00:00] ? = anything interesting going on ...</strong></li> <ol style="font-size: 10px; font-weight: normal;"> <li><strong><a href="/view/person?id=225" target="_blank">Dan Farber</a></strong></li> <li>] retailer target hacked - customer credit card data stolen from stores POS system, NOT their online shopping </li> <li>] nsa - still, obama seems to think things are ok, BUT if the american people think its not, will take another look at it</li> <li>] new macpro - out in feb</li> <li>] holiday - things are slowing down in techland, everyone seems to be taking a break(few days) for the holiday, likely will come out guns blazing for </li> <li>] ces 2014 - january </li> </ol> <li style="font-size: 10px; font-weight: normal;"><span style="background-color: #ffff99;"><strong>[00:00] NEW subject topic= the new "mac pro" coming in FEB 2014</strong></span></li> <ol style="font-size: 10px; font-weight: normal;"> <li><strong><a href="/view/person?id=227" target="_blank">John Taschek</a></strong></li> <li>] priced high @ 10k fully configures , 6k without (KB, backup stuff)</li> <li><strong><a href="/view/person?id=225" target="_blank">Dan Farber</a></strong></li> <li>] worth it if you can land a $25k video editing job with it</li> <li><strong><a href="/view/person?id=227" target="_blank">John Taschek</a></strong></li> <li>] uses "commodity" hw(off the shelf), has 6 core xeon chip, 1TB ssd, no custom chips, maybe not the geforce card</li> <li>] selling the design, a computer wrapped around a heatsink, very small, </li> <li>] powerhouse - 4k video, couple channels of it, </li> <li>] user use case = ] digital imaging pros 4k vid production, ] music production, ] 3D cad</li> <li><strong><a href="/view/person?id=203" target="_blank">Robert Scoble</a></strong></li> <li>] "apple is an iphone company and everything else is side project"</li> <li>] price may not be out of scope for bleeding edge user, based on pricing out components</li> <li>] imo, i dont need it, it will get cheaper in time, moores law in effect </li> <li><strong>] aside - mentions the new apple ad</strong></li> <ol> <li>] apple ad - where "misunderstood" teen makes 'family' video over holidays, while everyone thinks he's just bured in his phone </li> </ol></ol> <li style="font-size: 10px; font-weight: normal;"><strong>[] co="meta" - product=3D glasses, cat=wearables</strong></li> <ol style="font-size: 10px; font-weight: normal;"> <li style="font-size: 10px; font-weight: normal;"><strong><a href="/view/person?id=203" target="_blank">Robert Scoble</a></strong></li> <li>] the startup that works out of the 'huge ironman mansion' up in the hills portola valley, that use to belong to a former rich guy</li> <li>] sorta positioned as a 'google glass' competitor, more like the 'oculus rift'</li> <li>] unlike google glass - heavier, short battery life, 3d 720p wraparound, </li> <li>] 3d glasses, use power of computer, thru glasses,</li> <li><strong>[16:30] <a href="/view/person?id=225" target="_blank">Dan Farber</a> </strong></li> <li>] DIFFERENT then 'occulus rift' WHERE you are in an 'enclosed' world</li> <li>] COMPETITORS etherlabs, meta - view real world through lens, ADD sterescopic, holograms</li> <li>] front facing 3d sensor</li> <li>] strength algorithm - maps the world around you, AND your hands, low latency, high dexterity</li> <li>] SW - developing their own ecosystem, apps, api, BE the next apple</li> <li>] eta release date - 2014-06</li> <li>] cost $3k, included pocket computer </li> </ol> <li style="font-size: 10px; font-weight: normal;"><strong>[18:00] co="etherlabs" <strong>product=3D glasses, cat=wearables</strong> </strong></li> <ol style="font-size: 10px; font-weight: normal;"> <li><strong><a href="/view/person?id=225" target="_blank">Dan Farber</a></strong> </li> <li>] pairs with an android phone, virtual tablet in your face</li> <li>] both companies are doing indiegogo/kickstarter campaigns, to encourage developers, b/c w/out apps, they arent going very far</li> <li>] vs glass, much larger field of view</li> <li>] eta release date 2014-qtr-04, </li> <li>] cost = $350</li> </ol> <li><strong>[] co='more ..." product=</strong></li> <ol style="font-size: 10px; font-weight: normal;"> <li><strong><a href="/view/person?id=203" target="_blank">Robert Scoble</a></strong></li> <li>] oakley airwave ski goggles - contains computer inside by a "vancouver" company (recon instruments)</li> <li>] skully helmets - making a motorcycle helmet with small monitor(not HUD) inside, also has (rear view) camera on outside of helmet</li> <li><strong><a href="/view/person?id=227" target="_blank">John Taschek</a></strong></li> <li>] questions/argues the safety of such a device, "its a distraction", motorycycle is a different driving experience, </li> <li>] wants a sensor that will detect for ex approaching vehicles and warn/alert him thru 'vibration',</li> <li><strong><a href="/view/person?id=203" target="_blank">Robert Scoble</a></strong></li> <li>] argues its more safe - you dont have to turn your head to look behind you, </li> <li><strong><a href="/view/person?id=225" target="_blank">Dan Farber</a></strong> </li> <li>] these devices are inevitable, matter of time</li> <li><strong><a href="/view/person?id=203" target="_blank">Robert Scoble</a></strong></li> <li>] adds point of 'smart glasses' - assisting people with disabilities(memory,vision,cognitive abilities), will have to allow them b/c of that</li> </ol> <li><span style="background-color: #ffff99;"><strong>[23:00] NEW subject topic = the 5 MOST IMPORTANT things in technology</strong></span></li> <ol> <li><strong><a href="/view/person?id=225" target="_blank">Dan Farber</a></strong> </li> <li><strong>] augmented reality</strong> </li> <li><strong>] intelligent search agents</strong> - goog now, msft cortana, aapl siri</li> <li><strong><a href="/view/person?id=203" target="_blank">Robert Scoble</a> </strong></li> <li>] iota computers - very, very small, in 2014, also full computers w/modem that cost < $1 in 3 years, new IOT, </li> <li style="font-size: 10px; font-weight: normal;"><strong><a href="/view/person?id=226" target="_blank">Danny Sullivan</a>- </strong></li> <li><strong>] transition - from ownership VS rentals</strong> ( movie, video, music, books, +software), surprised by amount of stuff, movies can be pulled back, read terms, buying the same stuff repeatedly, ex album, cassette tape, mp3, computer games windows, xbox, ds , books in print, then on kindle</li> <li><strong>] spying -</strong> tech companies have lost the plot, not the point of the #'s of request, people are "assuming" that they are getting whatever they want, when they want it</li> <li><strong>] IOE</strong> - "internet of everything" </li> </ol> <li><strong>[31:00] <a href="/view/person?id=203" target="_blank">Robert Scoble</a></strong></li> <ol> <li><strong>] home automation</strong></li> <ol> <li>] led lighting, </li> <li>] nest thermostat,</li> <li>* phone controlled devices </li> <li>] more coming ... </li> <li>] nest like sprinkler system - for garden - monitors weather(via internet), turns on/off sprinkler based on weather conditions, saving me money</li> </ol> <li><strong>] hardware shrinkage</strong></li> <ol> <li>] size of everything - enables more devices </li> </ol> <li><strong>] the cloud </strong></li> <ol> <li>] "underneath everything"</li> <li>] the hype of the cloud will go away - </li> <li>] the commoditizaton of the cloud has already begun - (+ <span style="text-decoration: underline;">IAAS</span>, <span style="text-decoration: underline;">PAAS</span> )</li> </ol> <li><strong>] big data</strong></li> <ol> <li>] every company will need "something like' a "hadoop cluster" to keep up with "big data" flows</li> </ol> <li><strong>] LE bluetooth - </strong></li> <ol> <li>] ex - going to baseball stadium - 'stadium' will/can interact with your device, (ex the washrooms are here, your seats are here, hot dogs over here, 50% off burger here, ...) </li> </ol> <li><strong>] <a title="steve gillmor profile" href="/view/person?id=224" target="_blank">Steve Gillmor</a></strong><strong> </strong>"what i just heard you say" </li> <li><strong>] IOT = </strong>"internet of things", "internet of things", "internet of things", </li> <li><strong>] wearables </strong></li> <li><strong><a href="/view/person?id=227" target="_blank">John Taschek</a> </strong></li> <li>] agrees with Robert & Danny's </li> <li><strong>] interconnected enterprises -</strong> </li> <ol> <li>connecting Union Pacific with the embedded sensors they have deployed in their railbed</li> <li>connecting Union Pacific with 'smartphone' users to ....</li> <li>connecting Union Pacific with other systems ( monitor rail traffic, ) </li> <li>multiple services to connect to other services</li> <li>data 'worth analyzing', not data gathered in a vacuum, it useless</li> </ol> <li><strong>] social - needs to get better </strong></li> <ol> <li>current social hasn't absorbed the way we communicate</li> <li>or doesnt inform us of new ways to communicate</li> <li>more of an archive of data</li> <li>need to focus on ease of use</li> <li>fb @ twitter are replacements for "news" services, more of that coming </li> <li>spells the end of "inbound marketing", </li> <li>where every company has to be its own content store, </li> <li>dramatic changing of SEO, desc=, </li> <li>not every company will be a content repositiory, where monitoring</li> </ol></ol> <li><span style="background-color: #ffff99;"><strong>[43:00] NEW subject topic = SEO changes with googles new search algorithm</strong></span></li> <ol> <li><strong><a href="/view/person?id=226" target="_blank">Danny Sullivan</a> </strong></li> <li>] SEO is changing, its always changing </li> <li>] its hard to explain where its going, b/c people have different definitions of what "it" is</li> <li><strong>] i define SEO as</strong> </li> <ol> <li>find out how people are searching for information, identify how you can increase your visibility in those search places for FREE</li> </ol> <li>] defines SEM as </li> <ol> <li>find out how people are searching for information, identify how you can increase your visibility in those search places for a FEE</li> </ol> <li>] this definition of SEO didnt say you did search with keywords, or you did this search on google or ...</li> <li><strong>] 1 thing that doesnt change - good content does well</strong></li> <li>] ... </li> <li>] google search engine changes - the penguin update</li> <li>] tactics are not SEO, they can be part of SEO</li> <li>] hummingbird update - whats different - </li> <li>] "page rank" part of the bigger algorithm </li> <li>] previously released names for 'tweaks" to "the algorithm" </li> <ol> <li>penguin=, </li> <li>pirate= crackdown on DRM violaters</li> </ol> <li>....</li> <li>] 2013-08 - google rebuilt search engine, new engine is named "hummingbird" </li> <li>] could still be using a lot of what they used before</li> <li>] AND they wired in, NEW things to help them take advantage of new technologies</li> <li><strong>] WHAT'S NEW is "entity" search,</strong></li> <li>] where barack obama - the person - (as an entitity) VS "barack obama" words and letters</li> <ol> <li>] person entity - has name, age, height, wife, office, ...</li> </ol> <li><strong>] conceptual searches - not just for people, </strong></li> <ol> <li>] also for places and things</li> </ol> <li><strong>] will help google to solidify search lead </strong></li> <ol> <li>ex whats my schedule - could show you "your schedule" if your using google calendar service</li> <li>ex email searches - </li> <li>ex google has MANY services - assuming that you have opted in to use them</li> </ol></ol> <li><span style="background-color: #ffff99;"><strong>[46:00] RETURN subject topic = the 5 MOST IMPORTANT things in technology</strong></span></li> <ol> <li style="font-size: 10px; font-weight: normal;"><strong><a href="/view/person?id=203" target="_blank">Robert Scoble</a> - adds ...</strong></li> <li>] robots</li> <li>] drones</li> <li>] 3d printers</li> <li>Steve hears - robots, robots, robots</li> <li style="font-size: 10px; font-weight: normal;"><strong><a title="steve gillmor profile" href="/view/person?id=224" target="_blank">Steve Gillmor</a> - SUMMARIZING</strong></li> <li>] <strong>rental VS own</strong> - streaming, media disruption (iphone, ipad)</li> <li><strong><a href="/view/person?id=225" target="_blank">Dan Farber</a></strong> </li> <li><strong>] IOT</strong> </li> <ol> <li>] home automation - standards, should be easy, but its not, needs to be super easy to implement and manage data, </li> <li>] monitors - health, home, car, work, device</li> <li>] result = big personal data, managing it could be complex, </li> </ol> <li><strong>] SIRI - integretion of </strong></li> <ol> <li>] </li> <li>*] movie - "her" - joquin phoenix falls in love with his siri</li> <li>] msft kb = satori</li> <li>] you allowing them to know about - your calendar, contacts, ...</li> </ol> <li><strong><a title="steve gillmor profile" href="/view/person?id=224" target="_blank">Steve Gillmor</a></strong> Siri story</li> <li>] tried dictation to iphone - couldnt figure it out - so I asked siri</li> <li>] talking to your machines</li> <li>] tori test - </li> <li>] but you have to be smart enough to know how to talk to machine</li> <li><strong><a href="/view/person?id=203" target="_blank">Robert Scoble</a> </strong>] sri - bank system you just talk to, </li> <li><strong><strong><a title="steve gillmor profile" href="/view/person?id=224" target="_blank">Steve Gillmor</a></strong> </strong></li> <li>] need script - you need to know what you want to say before you start talking, so machine doesnt stop</li> <li>] can use recorder - and pause and then string together </li> <li>] </li> <li>] if machine can learn from the interactions</li> <li>] ex shazam always on - these things are rapidly maturing</li> <li>] fitbit example , always on, then i started to rely on it</li> </ol> <li><strong>[58:00]</strong></li> <ol> <li><strong><a href="/view/person?id=227" target="_blank">John Taschek</a></strong></li> <li>] come back in a year and listen to this conversation it will seem pretty fundamental and rudimentary</li> <li>] some android phones(motox,nexus) are "always on"</li> <li>] google now is learning - can be predictive </li> <ol> <li>ex if it knows you have a calendar appt in 2 hours and you are driving it can tell(remind/alert) you when to leave</li> </ol> <li>] wearable - will be an extension of the mobile/smartphone command cente</li> <li>] voice (speaking to people) - might become a lost art as we will issue commands to our devices</li> <li>] japan has robotics history with toys - </li> <li>] movie could turn out to be try, your personal assistant could be "your friend"</li> <li><strong><a href="/view/person?id=225" target="_blank">Dan Farber</a> - </strong>kinda scary - has more faith in the human race, needs more than talking to bits ,</li> <li><strong><a href="/view/person?id=227" target="_blank">John Taschek</a> - "</strong>all code and programs are representations of people"</li> <li><strong><a href="/view/person?id=225" target="_blank">Dan Farber</a> - </strong>anything is possible, we might not live long enough to see it, studies being done to determine if our origins are digital, </li> <li><strong><a href="/view/person?id=226" target="_blank">Danny Sullivan</a> - </strong></li> <li>] google now - example - was picking up his mom at the airport, got on the computer to check flight status before leaving BUT when he actually left the house, he got a phone alert that mom's flight was delayed when heading to the airport to pick her up, he didnt have to do anyting to get it</li> <li>] previously "search agents" were thought to be a thing, ex company "autonomy" promoted them, </li> <li>] BUT "what we need to know", changes</li> <li>] having 'search agents' doesn't help with non predictable things - doesnt know that I need to my fix broken water heater ....</li> <li><strong>] we dont need more information </strong></li> <li>] "now" is doing a good job at NOT overwhelming you with info, giving you the info that you need, when you need it, 1 of the keys to success will be not overwhelming you, </li> <li>] why rss readers got killed, the "<span style="text-decoration: underline;">i cant keep up"</span> syndrome</li> <li>] because our Q's are continually getting bigger, too big</li> <li>] REASON why snapchat or twitter is so successfull, </li> <li>] its there and then its gone - </li> <li>] don't have to maintain it, if i didnt catch it the first time by, well maybe ill catch it another time or place</li> <li><span style="background-color: #ffff99;">] and i have an editor - sends me an email in the morning telling me what i need to pay attention to ...</span></li> </ol> <li><strong>[00:00] wrap up ...</strong></li> <ol> <li><strong><a href="/view/person?id=203" target="_blank">Robert Scoble</a></strong> - comments on the recent leweb conference</li> <li>launch of <a href="/view/article?id=1767" target="_blank">eightly</a> - former apple employee </li> <li>dina kaplan - overcoming fear speech , got ovation in speaker room, ceo of lyft, fun, entertaining, personal, TED style - interesting people talking about something other than tech</li> <li><strong><a href="/view/person?id=227" target="_blank">John Taschek</a> - </strong>non tech speakers at the foundation - deepak chopra, 1/2 keynotes were not tech related</li> <li><strong><a title="steve gillmor profile" href="/view/person?id=224" target="_blank">Steve Gillmor</a> </strong></li> <li>being afraid of not being able to use techology in a human way</li> <li>grapple with the stream and its consequences</li> <li>the death of blogs, the idea of putting all your thougths in 1 document is</li> <li>.... </li> </ol></ol> <h2>[WHY]</h2> <ol style="font-size: 10px; font-weight: normal; text-align: start;"> <li style="font-weight: normal;"><span style="background-color: #ffff00;"><strong>] CONCLUSIONS - SUBJECT topic -</strong><strong> the 5 MOST IMPORTANT things in technology</strong></span></li> <ol> <li style="font-weight: normal;"><strong>wearables </strong></li> <ol style="font-weight: normal;"> <li>] gadgets - </li> </ol> <li><strong>IOT</strong></li> <ol style="font-weight: normal;"> <li>] internet of things - </li> </ol> <li style="font-weight: normal;"><strong>PDA </strong></li> <ol style="font-weight: normal;"> <li>] personal digital assistant - apple <span style="text-decoration: underline;">siri</span> VS <a href="/view/article?id=1901" target="_blank">google now</a> VS msft <span style="text-decoration: underline;">tellme</span> / cortana/satori VS VS blackberry ? </li> </ol> <li><strong>API</strong></li> <ol style="font-weight: normal;"> <li>] application programming interface -</li> </ol> <li style="font-weight: normal;"><strong>privacy</strong></li> <ol style="font-weight: normal;"> <li>] </li> </ol> <li>rent VS own</li> <ol> <li>] software, music, video, </li> </ol> <li style="font-weight: normal;">cloud</li> <ol style="font-weight: normal;"> <li>] </li> </ol> <li style="font-weight: normal;">robotics</li> <ol style="font-weight: normal;"> <li>] drones, </li> </ol></ol> <li style="font-weight: normal;"><span style="background-color: #ffff00;"><strong>] CONCLUSIONS - SUBJECT</strong><strong> topic= the new "mac pro" coming in FEB 2014</strong></span></li> <ol style="font-weight: normal;"> <li>] A sweet machine, but @10k fully configured its too expensive for commodity(off the shelf) non proprietary hardware, if you've got a 25k gig editing 4k video, your good to go!</li> </ol> <li style="font-weight: normal;"><span style="background-color: #ffff00;"><strong><strong>] CONCLUSIONS - SUBJECT</strong><strong> topic= </strong>SEO changes with googles new search algorithm</strong></span></li> <ol style="font-weight: normal;"> <li>] SEO by definition is always changing, googles latest hummingbird update brings contextual queries into play as entity search replaces/adds to keyword search and enables google to further leverage their services </li> </ol> <li style="font-weight: normal;">] </li> </ol> <h2>[WHERE to find]</h2> <ol style="font-size: 10px; font-weight: normal; text-align: start;"> <li><strong>] SHOW VIDEO - watch the full episode here.</strong></li> <ol> <li>[77:00] <a href="http://techcrunch.com/2013/12/21/gillmor-gang-robophobia/" target="_blank">http://techcrunch.com/2013/12/21/gillmor-gang-robophobia/</a></li> </ol> <li><strong>] PRODUCTS and COMPANIES discussed in this VIDEO</strong></li> <ol> <li>] COMING - <span style="text-decoration: underline;">3D glasses</span> <a href="/view/item?id=205" target="_blank">spaceglasses</a> by <span style="text-decoration: underline;">meta</span></li> <li>] COMING - <span style="text-decoration: underline;">3D glasses</span> by <span style="text-decoration: underline;">etherlabs</span></li> <li>] COMING - 3D goggles <a href="/view/item?id=205" target="_blank">occulus rift</a> by occulusVR</li> <li>] AVAILABLE biking glasses by <a href="http://www.reconinstruments.com/">http://www.reconinstruments.com/</a></li> <ol> <li>] ski goggles by recon instruments $599 </li> <li>] product - sw interface - </li> <li>] product - dev api -</li> </ol> <li>] AVAILABLE - ski goggles by oakley</li> <li>] AVAILABLE - eyeglass computer - glass by <span style="text-decoration: underline;">google</span></li> </ol></ol> <h2>[WHEN]</h2> <ol style="font-size: 10px; font-weight: normal; text-align: start;"> <li>] 2013-12-21</li> </ol> <h2>[HOW-TO]</h2> <ol style="font-size: 10px; font-weight: normal; text-align: start;"> <li><strong>] Registered members of sospep.com can ...</strong></li> <ol> <li>print - this article's content page only </li> <li>send - this content to their sospep people via email, sms</li> <li>import - the contents of this article into your sospep</li> <li><a href="/Account/Register.cshtml" target="_blank">sign up</a> for a free account OR check out the benefits of a paid membership</li> </ol></ol> <h2>[REFERENCE]</h2> <ol style="font-size: 10px; font-weight: normal; text-align: start;"> <li style="font-size: 10px; font-weight: normal;"><span style="background-color: #ffff99;"><strong>DISCLAIMER - PLEASE NOTE</strong> </span></li> <ol> <li>] this SUMMARY ANALYSIS of the VIDEO is provided FOR informational / entertainment / edutainment purposes only </li> <li>] that these notes are MY TAKEAWAY on what was said, this is not "what they said officially" or verbatim or associated with, endorsed by, affiliated with the people referenced in any way shape or form.</li> </ol><ol> <li>] This is just my opinion - please - tifwiw. Thank you!</li> </ol> <li><strong>] post/social-media</strong></li> <ol> <li>] article # # - </li> </ol> <li style="font-size: 10px; font-weight: normal;">] connect the dots</li> <ol style="font-size: 10px; font-weight: normal;"> <li>gilmor gang -> techcrunch</li> <li>techcrunch -> crunchbase</li> <li>crunchbase -> angellist </li> </ol> <li style="font-size: 10px; font-weight: normal;">] +++</li> <ol> <li style="font-size: 10px; font-weight: normal;">] scoble talk @ parq</li> <li style="font-size: 10px; font-weight: normal;">] roberts book - age of context - mobile, sensors, data and the future of privacy</li> <li style="font-size: 10px; font-weight: normal;">] highway 1 - accelorator for people needing to get hw built</li> <li style="font-size: 10px; font-weight: normal;">] sri - banking system 'you just talk to'</li> </ol></ol>