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Article Description: By Matt Boyd @squiggle.com - So what are the mistakes in relation to the life of a marketer? Marketing is tricky. I always describe it as a grab bag of ideas and you?re only a genius if something hits.

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Content: use HTML Edit Content <h1 style="text-align: center;">common mistakes of a marketer</h1> <h2>[WHAT]</h2> <ol> <li>] <a href="http://blog.sqwiggle.com/common-mistakes-marketer/" target="_blank">http://blog.sqwiggle.com/common-mistakes-marketer/</a>&nbsp;- If nothing hits, you&rsquo;re an idiot and that&rsquo;s the unfortunate reality. When I started marketing for Sqwiggle, I had never done marketing before. I was a brand-new mind with a fresh slate of ideas and most of them were based on my incorrect assumptions of what I thought marketing was.</li> </ol> <h2>[WHY]</h2> <ol> <li>]&nbsp;</li> </ol> <h2>[WHERE]</h2> <ol> <li><strong>] Doing too many things at once</strong></li> <ol> <li>For some reason, it took me a while to realize this so in the onset, I wanted to do advertising and ebooks and commercials and blog writing and swag and blah and blah&hellip;</li> <li>"There&rsquo;s no way to actually master anything when you are doing everything"</li> </ol> <li><strong>&nbsp;realizing what you&rsquo;re good at is the most important piece of the puzzle.</strong></li> <ol> <li>] scaling back your operation to just <a href="http://blog.sqwiggle.com/product-simplicity-as-a-feature/"><span style="color: #2ba6cb;">one thing until you are the best</span></a> and then move onto the next thing. That&rsquo;s really only way to see success. I think Buffer is a great example of this. Go check out their blog and you will without a doubt know what I&rsquo;m talking about</li> </ol> <li><strong>] Not sticking to my core competency</strong></li> <ol> <li>] stick to the things that you know you can do well. Actually, things that you&rsquo;re better than anyone else</li> <li>] The best way to build an audience is by providing something that is an extension of your unique personality, abilities and values.</li> </ol> <li><strong>] Doing Meta work</strong></li> <ol> <li>] Trivial or unnecessary work done to avoid having to perform the real task at hand while simultaneously taking the credit for it.&rdquo; Source: Urban Dictionary</li> <li>] Everyone has done it, I think the key is to keep tabs on what you are doing throughout the day.</li> <li>]&nbsp; &ldquo;If today were the last day of my life, would I want to do what I am about to do today?&rdquo; Steve Jobs,</li> <li>] whenever the answer has been &ldquo;No&rdquo; for too many days in a row, I know I need to change something.&rdquo;</li> </ol> <li>]</li> </ol> <h2>[WHEN]</h2> <ol> <li>]</li> </ol> <h2>[EXAMPLE]</h2> <ol> <li>]</li> </ol> <h2>[HOW-TO]</h2> <ol> <li>]</li> </ol> <h2>[REFERENCE]</h2> <ol> <li>]</li> </ol> <h1 style="text-align: center;">&nbsp;</h1>