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Article Description: By OncleTom, cofounder @dijiwan - a failed French startup for b2b marketing tools, relates his experiences and lessons learned

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Content: use HTML Edit Content <h1 style="text-align: center;">post mortem - dijiwan, France</h1> <h2>[WHAT]</h2> <ol> <li>]&nbsp;<a href="https://oncletom.io/2014/why-our-startup-failed/" target="_blank">https://oncletom.io/2014/why-our-startup-failed/</a> .</li> <li>PRODUCT</li> <li>marketing companies, companies in a need for an online strategy and companies in a need of improving/measuring their online strategy</li> <li>b2b built on top of an existing proof of concept of online data mapping, entirely manual, long and error prone.</li> <li>As the idea was to automate and hasten that process,</li> <li>I never asked myself the question if it was that the customers needed</li> </ol> <h2>[WHY]</h2> <ol> <li>] &bull; Is the hire generating revenues, is it creating product value or is it sustaining the organisational growth?</li> <li>] &bull; How do I know if the job is properly done?</li> <li>] &bull; a startup does not have time and needs money to survive;</li> <li>] &bull; your potential customers have the money and need time to see if you will survive;</li> <li>] &bull; the money you do not have yet is money you do not have at all.</li> <li>]</li> </ol> <h2>[WHERE]</h2> <ol> <li>]</li> </ol> <h2>[WHEN]</h2> <ol> <li>]</li> </ol> <h2>[EXAMPLE]</h2> <ol> <li>]</li> </ol> <h2>[HOW-TO]</h2> <ol> <li>]</li> </ol> <h2>[REFERENCE]</h2> <ol> <li>] comments https://news.ycombinator.com/item?id=7698603</li> </ol> <h1 style="text-align: center;">&nbsp;</h1>