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<h1 style="text-align: center;">dear john</h1>
A reply to :John Chen's - &nbsp;An Open Letter to BB customers
&nbsp;
] Thanks for your recent "open letters" about the state of Blackberry.&nbsp;
] It signals to me that their may be some "transparency' coming from the front offices about the direction, operation and future of the company.
] I believe that this should help to improve some widely held perceptions &amp; perhaps many widely held&nbsp;misperceptions&nbsp;that seem to be pretty rampant regarding bb today in the consumer market.&nbsp;Things like ...
<ol><ol>
<li>] blackberry is dead</li>
<li>] blackberry is dying</li>
<li>] blackberry should die &nbsp;</li>
<li>] blackberry is old technology</li>
<li>] blackberry is irrelevant</li>
<li>] there is nothing unique about blackberry</li>
<li>] etc, etc, etc, ...</li>
</ol></ol>
] I could go on here about the "perceptions" but I think that you get the "gist" of what i am saying...
] AND if you think this is just 1 random&nbsp;guy's observations, just go to any of the major technology blogs today and search for any article about blackberry, any article,&nbsp;then scroll through the first 10-20 comments&nbsp;and it should become even more apparent.
] also disconcerting, maybe even more so ...
blackberry is being dropped from the mobile os conversation in the technology&nbsp;media, when the techies, particularily the SV techies, talk about&nbsp;mobile devices, os, ecosystems - it has become a 2.5 point conversation, android, ios and with perhaps a passing mention(.5) to msft's windows phone platform.
<h2>[next]</h2>
<ol>
<li>] the top "10" unique things about BB&nbsp;</li>
<ol>
<li>] I made a list of the top 10 things about the OS, that, IMO, I think, are UNIQUE or <a href="/view/article?id=3773" target="_blank">DISTINCTIVELY BLACKBERRY</a>, aka the differentiators that set it apart from&nbsp;every other mobile O/S out there (currently).</li>
<li>] you need to get this list to your marketing people and have them work with it, this needs to be part of the message, blackberry's mantra, their reason d'aitre,&nbsp;it needs to be hammered home, again and again.</li>
</ol>
<li>] top 10 things BB does better</li>
<ol>
<li>]&nbsp;I also made a list of the top 10 things that IMO, I think are <a href="/view/article?id=3772" target="_blank">BETTER ON BLACKBERRY</a>, aka the features and functionality that your devices and software, deliver better than any of the other mobile operating systems (currently)</li>
<li>] you need to get this list to your marketing people and have them work with it, this needs to be part of their message, blackberry's mantra, their reason d'aitre,&nbsp;it needs to be hammered home, again and again.</li>
</ol>
<li>] top 10 things BB needs to get better at ...</li>
<ol>
<li>] consumer marketing&nbsp; - hey I realize that you don't have the&nbsp;deep pockets of the&nbsp;other players in the game&nbsp;and that you cant "go samsung" on the consumer market,&nbsp;BUT that doesn't mean that you can't market. ] Marketing people are creative geniuses, it's time for them to earn their pay&nbsp;and get creative, it's time for them to try some new things. The days of simply picking from 1 of the presented media campaigns and then choosing which media buy package to go with and then heading off to the cottage on thursday night are over and gone. Nose to the grindstone, maybe hang some motivational quotes on the wall, by QUOTING ""</li>
<li>] product - apps 3rd party&nbsp;- </li>
<li>] product - "g whiz"&nbsp;- </li>
<ol>
<li>] z10 vNext - </li>
<li>] z30 vNext - </li>
</ol>
<li>]&nbsp;tutorials - </li>
<li>] product - apps - native </li>
<li>] </li>
</ol>
<li>] get creative Blackbery, there are MANY, MANY, WAZE - a grassroots, ground up, CONSUMER&nbsp;marketing campaign</li>
<ol>
<li>] mkbhd&nbsp;reach out - &nbsp;</li>
<li>] youtube&nbsp; -&nbsp;</li>
<li>] bloggers -&nbsp;</li>
<li>] star power -&nbsp;</li>
<li>] consumer taste test -&nbsp;</li>
<li>] blackberry ambassador - &nbsp;use your fan base as part of your sales force -&nbsp;</li>
<li>] NO store, how about a&nbsp;kiosk -</li>
<li>] have a free t shirt -</li>
<li>] the toronto experiment - </li>
<li>] tell your story - ! = using story maker, "this is jim, this is mike, they built the company, we lost direction, this is Thorsten, my name is John, this is apple, this is samsung, these are are new phones, &nbsp;theyve got great reception, theyve got great download speeds, weve got apps, were back, we would love to have you back too</li>
</ol></ol>
&nbsp;
&nbsp;
<hr />
&nbsp;
<ol>
<li>] here's what i want (to see) ....</li>
<ol>
<li>] HW - a bleeding edge spec phone - &gt; cc product - g whiz</li>
<li>] SW - pda - voice control and search,</li>
<li>+ predictive&nbsp;search capabilities</li>
<li>] developer -&nbsp;</li>
</ol>
<li>] from: an android consumer,&nbsp;</li>
<ol>
<li>] heading to blackberry, &nbsp;</li>
</ol></ol>
&nbsp;
<hr /><ol>
<li>] ! = hey ___ - mkbhd</li>
<ol>
<li>- i would like to ship you a review unit</li>
<li>- here are the 22 key features&nbsp;</li>
<li>- what would you change?</li>
</ol></ol>
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