(public).sospep.subjects ~ view article ~ blackberry-marketing-concept-naysayers

<h1 style="text-align: center;">CONCEPT marketing</h1>
<h2>[WHAT]</h2>
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<div><strong>Dear Blackberry 'naysayers'&nbsp;</strong></div>
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<div>] To all those that have commented along the lines of</div>
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<div>] ... bb is dead,</div>
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<div>] ... bb sucks,</div>
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<div>] ... the market has spoken</div>
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<div>] ... bb 10 sucks</div>
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<div>] ... bb z10 sucks</div>
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<div>] ... "gestures are too hard"</div>
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<div><strong>Have you ever you actually tried to use the new bb10 os on 1 of&nbsp; our new bb devices?</strong></div>
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<li>] we think <a href="/view/article?id=796" target="_blank">the new bb 10</a> os has a good number of unique, compelling and best in class features ...</li>
<li>] we've also got a pretty good start on a compelling line up of bb 10 based devices, some full touch screen devices like our flagship z30, our z10&nbsp; and of course we've got the infamous qwerty keyboard devices like the Q10</li>
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<div><strong>Well, heres your chance to try one out, for free <br /></strong></div>
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<div>] I will ship you a blackberry z10, and you can try it out FREE of any cost or obligation for (30/60) days.</div>
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<li>] get you set up - apps you need, copy your data from your regular device</li>
<li>] tutorials -</li>
<li>] and well be there for you</li>
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<div><strong>- if you still HATE it, after 30 days,</strong></div>
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<div>] thats fine,-- we have included a prepaid return shipping label and we ask that you kindly return the z10 - in the condition that you got it - and we do THANK YOU for taking your time to evaluate our product.</div>
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<div><strong>- but, if you do LIKE it</strong></div>
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<div>] awesome, - we always enjoy welcoming new blackberry fans(and we could sure use more of them) and</div>
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<div>] we will set you up with&nbsp;<span style="text-decoration: underline;">our special black friday deal</span>&nbsp;if you want to keep the z10. I don't really know how anyone could say that the blackberry z10 is 'overpriced' at that point &nbsp;</div>
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<div><strong>My bet is ...</strong></div>
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<div>] that if you actually use it, you might not be quite so critical, you might even find a few things that YOU like, or even REALLY like or even LOVE</div>
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<div>] i am hoping that, even in this audience of our harshest critics, we can convert a few of you into 'blackberry fans'&nbsp;</div>
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<div><strong>Regards</strong></div>
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<div>&nbsp;] Blackberry Marketing</div>
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<p>&nbsp;</p>
<hr />
<div><strong>worst case&nbsp;</strong></div>
<div>- everyone still hates it and they all get sent back,</div>
<div>COST is selling 1000 devices as refurbs VS new =&nbsp;</div>
<div>COST shipping 1000 * x.00 * 2&nbsp;</div>
<div><strong>best case</strong></div>
<div>- anything upwards of a 10% conversion form blackberry hater &gt; blackberry fan</div>
<div>COST is selling 900 devices as refurbs VS new =&nbsp;</div>
<div>COST shipping 900 * x.00 * 2 =&nbsp;</div>
<div>COST shipping 100 * x.00 * 1 =&nbsp;</div>
<div><hr /></div>
<h2>[WHY]</h2>
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<h2>[WHERE]</h2>
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<h2>[WHEN]</h2>
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<h2>[EXAMPLE]</h2>
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<h2>[HOW-TO]</h2>
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<h2>[REFERENCE]</h2>
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<h1 style="text-align: center;">&nbsp;</h1>

~ view article ~ Chapter] ch-999-index FROM [ Book] os-blackberry-10 IN [ libraries] technology-software-os