(public).sospep.subjects ~ view article ~ why-yahoo-keeps-killing-everything-it-buys

<h1 style="text-align: center;">marissa mayer yahoo strategy</h1>
<h2>[WHAT]</h2>
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<li>]&nbsp;Yahoo has just acquired Meh Labs, the startup behind a self-destruct messaging app called Blink and a location check-in app called Kismet. And, as with so many Yahoo acquisitions before it, the tech giant intends to shut down both apps in the coming weeks</li>
<li>]&nbsp;buyout is a strong sign that Yahoo CEO Marissa Mayer refuses to be left behind in the heated mobile messaging war being waged by competitors like Facebook</li>
<li>] Yahoo has been on a buying spree recently, snapping up small startups that are working on trendy new technology. But there&rsquo;s a big difference between Mayer&rsquo;s strategy and the one espoused by Facebook CEO Mark Zuckerberg.</li>
<li>] Zuckerberg buys and lets it grow, Mayer buys and shuts it down, nearly 30/40 Yahoo aquistions under Mayers reign have been shuttered</li>
<li>] Mayers says 'not likely' yahoo will follow the trend of stripping out 'individual' services out of its core mobile product offerings (ala facebook, dropbox, google, ..&nbsp;)</li>
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<h2>[WHY]</h2>
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<li>]&nbsp;Mayer seems to view Yahoo primarily as a place where you can find all sorts of stuff on one giant app. &ldquo;Once the user&rsquo;s in that app experience, the easiest thing to do is stay in that app experience,&rdquo; she said. &ldquo;That&rsquo;s one reason we wanted to make our app a little more fully featured.&rdquo;</li>
<li>] &ldquo;Last year was really the year we began to make our investment in mobile. We&rsquo;re late,&rdquo; she admitted on stage, noting that when she first arrived at Yahoo, mobile was &ldquo;everyone&rsquo;s hobby and no one&rsquo;s job.&rdquo;</li>
<li>] it&rsquo;s also possible that Mayer wants to buy these companies, not to grow them on their own, but to resurface their ideas at some point as part of Yahoo&rsquo;s main service. According to a Yahoo spokesperson, Meh Labs&rsquo; staff will be joining Yahoo&rsquo;s mobile team &ldquo;where they will focus on smart communication products.&rdquo;</li>
<li>]&nbsp; In recommitting to a &ldquo;fully featured app,&rdquo; just as the rest of the mobile web is &ldquo;unbundling,&rdquo; Yahoo runs the risk of seeming slightly old fashioned. That&rsquo;s a reputation Mayer has been working hard to shrug off as CEO.</li>
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<h2>[WHERE]</h2>
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<li>] <a href="http://www.wired.com/2014/05/yahoo-blink/" target="_blank">http://www.wired.com/2014/05/yahoo-blink/</a></li>
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<h2>[WHEN]</h2>
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<li>] 2014-05-15</li>
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<h2>[EXAMPLE]</h2>
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<li>]</li>
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<h2>[HOW-TO]</h2>
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<li>]</li>
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<h2>[REFERENCE]</h2>
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<li>] src = hn, <a href="https://news.ycombinator.com/item?id=7748502" target="_blank">comments</a></li>
<li>]</li>
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<h1 style="text-align: center;">&nbsp;</h1>

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