(public).sospep.subjects ~ view article ~ 2014-internet-trends

<h1 style="text-align: center;">internet trends - 2014</h1>
<h2>[WHAT]</h2>
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<li>]&nbsp;Mary Meeker is an analyst at&nbsp;venture capital firm <a href="http://www.kpcb.com" target="_blank">KPCB</a>, she has been compiling and publishing a report of the annual 'trends' in the industry.</li>
<li>] We broke down ALL the trends into the following 8 categories of ... trends ....</li>
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<h2>[WHY]</h2>
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<li><strong>] #1&nbsp;key trends</strong></li>
<ol>
<li>] internet users - + &lt; 10% YoY, growth is slowing</li>
<li>] smartphone subscribers - +20%, growth slowing</li>
<li>] tablets - + 52%, early stage rapid unit growth, growing faster then PC/laptops ever did</li>
<li>] mobile data - + 81%, accelerating growth, video is the driver</li>
<li>] mobile usage growth - very strong,</li>
<li><strong>] smartphones - only 30% total mobile phones shipped,</strong> lots of upside yet,&nbsp; 1.1B smartphones shipped in 2013</li>
<li><strong>] users by device - global</strong>&nbsp;= TV&nbsp;- 5.5 B, mobile phone - 5.2 B, smartphone - 1.6 B, laptop - .79 B, pc - .74 B, tablet -&nbsp;.44 B</li>
<li>] usage - mobile usage now 25% of total web usage globally, up from 14% last, slide 9 shows regional breakdown with Africa/Asia leading</li>
<li>] smartphone os - market share - ios + android + windows = 97%, up from 5% in 2005</li>
<li>] ads - internet - global = &nbsp;+ 16%, mobile +47%, mobile as % of total advertising&nbsp;= 11 %</li>
<li>] ads - revenue - by company, per quarter - google 45 B, facebook 7.25, twitter 3.5 &nbsp;</li>
<li>] ads - time spent on media VS ad $(B) spent (US)&nbsp;= print(5/19) , radio(12/10) , tv(38/45), internet(25/22), mobile(20/4), lots of upside in mobile ads</li>
<li><strong>] mobile - app revenue&nbsp;&gt;&nbsp;&nbsp;ad revenue,</strong> 68% apps monetized by purchase</li>
<li><strong>] mobile - secuity - threats increasing</strong> - threat groups up 4x since 2011, increased nation state activities, 95% networks compramised in some ways, as mobile grows directed attacks will rise&nbsp;</li>
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<li><strong>] #19 status update&nbsp; - tech stocks,</strong></li>
<ol>
<li>] tech stock valuation excess - yes, but lets look at the trends</li>
<li>] companies - global -&nbsp;#&nbsp;ipo's - 87% from 1999 peak, $ value - 73% from 1999 peak</li>
<li>] companies - us # recieveing venture financing - 50% from 2000 peak, financing amount -77% from 2000 peak</li>
<li>]</li>
<li><strong>#24] education = may be @ inflection point</strong> - education&nbsp;is important, expensive, value ? 4th in expenditures, 27th in ranking, quality - 1/3 didnt feel prepped, 80% say 'very important', internet offers different learning methods, low cost, real time feedback, distribution expanding - costs declining</li>
<li><strong>#30] healthcare = may be @ inflection point - </strong>costs up to 17% of gdp(us), waste = 27% spend, employers burden, individuals cost rising( &gt;25% income), chronic conditions = 75% spend, behaviour = root cause, digital tech enables change, gov change pushes tech, consumerization of healthcare, digitization of healthcare, quality over quantity, patient engagement rising</li>
</ol>
<li><strong>] # 33 re imagining continues</strong></li>
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<li>] messaging - both whatsApp, secret represent the phone book over the friend graph, back to the future</li>
<li>] messaging services - &gt; 1 B users in &lt; 5 years, whatsApp 400m, weChat 355m, line 280m, kakao ?, snapchat, viber 100m</li>
<li>] messaging evolution - fb/others - less messages to more users, msg svc like whatsapp - more messages to fewer people</li>
<li>] apps evolution - unbundling of multi-purpose apps, many apps are now single purpose VS one app multi purpose</li>
<li>] apps as service - only open when they have something to say, purpose built and informed by contextual signals, hw sensors, location, history of use, predictive computation</li>
<li>] distribution channels &amp; content - referral leaders = fb, pinterest, twitter, social distribution happens quickly - article reaches 1/2 audience in 6 hours via twitter, 9 hours via fb ,</li>
<li>] content delivery -&nbsp;ex buzzfeed - lists, quizzes, explainers, breaking, (delivery =&nbsp;video, mobile )&nbsp;</li>
<li>] day to day - matchmaking (tinder),</li>
<li>] airBnB, alibaba, grubhub, amazon fresh, instacart, // same day local delivery - next big thing,</li>
<li><strong>] music -</strong> streaming + 32%, downloads -6%</li>
<li><strong>] money -</strong> bitcoin, coinbase,</li>
<li><strong>] trifecta - content + community + commerce -</strong> ex houze - ecosystem for home renovation + design -</li>
<li><strong>] mobile enabled -</strong> sensors + devices, uploading findable and shareble data</li>
<li>] transparency -</li>
<li>] patterns -</li>
<li>] uploadable / shareable / findable / realtime data rising rapidly</li>
<ol>
<li>- photos(imgur,pinterest,instagram,flickr,fb,g+, twitter),</li>
<li>- fitness(fitbit,myfitnesspal),</li>
<li>- eventbrite(),</li>
<li>- github(sw projects)</li>
</ol>
<li>]&nbsp;video - 2/3 consumed and produced by consumers, 4ZB in 2013, + from</li>
<li>] sensors - more - s5 has 10 VS 3 in iphone 5s has 3 vs iphone oriignal with 1</li>
</ol>
<li>] screen + video growth - still early innings</li>
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<li>]</li>
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<li>] chinas epic share gains</li>
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<li>]</li>
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<li>] public company trends</li>
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<li>]</li>
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<li>] one more thing(s)</li>
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<li>]</li>
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<li>] ran out of time/thoughts</li>
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<li>]</li>
</ol></ol>
<h2>[WHERE]</h2>
<ol>
<li>] <a href="http://www.kpcb.com/internet-trends" target="_blank">http://www.kpcb.com/internet-trends</a>&nbsp;- online slide, also available as .pdf</li>
</ol>
<h2>[WHEN]</h2>
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<li>] 2014-05-28</li>
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<h2>[EXAMPLE]</h2>
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<li>]</li>
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<h2>[HOW-TO]</h2>
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<li>]</li>
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<h2>[REFERENCE]</h2>
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<li>] inflection point - (business) a time of significant change in a situation; a turning point.</li>
<li>] <a href="http://www.cihi.ca/cihi-ext-portal/internet/en/document/spending+and+health+workforce/spending/release_30oct12" target="_blank">canadian healthcare spend @ 11.6% GDP in 2012</a>, decline</li>
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<h1 style="text-align: center;">&nbsp;</h1>

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