(public).sospep.subjects ~ view article ~ how-apple-crushed-google-in-the-fall-of-2015

<h1 style="text-align: center;">title</h1>
<h2>[WHAT]</h2>
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<li>] How Apple crushed Google in the fall of 2015 from my book &ldquo;The Future History of Technology&nbsp;</li>
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<li>Avram Miller @ Two Thirds Done</li>
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<li>] <span class="s1">Jobs realized that the only way to prevent Google from cutting apple off at the knees, was to put a dagger into the very heart of Google &ndash; Search.&nbsp; So he started up the most secret project ever undertaken at Apple. The name of the project was &ldquo;Found.&rdquo;&nbsp; Less than four people knew about Found and not one of them was a board member. Jobs understood that Search was a very vulnerable area that had no stickiness other than possibly </span><span class="s2">the brand behind it.</span><span class="s1"> That when users did a search, they just wanted the best results. <br /></span></li>
<li><span class="s1">] </span>It was not important to Apple to monitize Search, what was important was for Apple to disable the Google money machine to defend its franchise.</li>
<li>]</li>
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<h2>[WHY]</h2>
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<li>]&nbsp;</li>
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<h2>[WHERE]</h2>
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<li>] <a href="http://twothirdsdone.com/2014/04/28/how-apple-crushed-google-in-the-fall-of-2015-from-my-book-the-future-history-of-technology/" target="_blank">http://twothirdsdone.com/2014/04/28/how-apple-crushed-google-in-the-fall-of-2015-from-my-book-the-future-history-of-technology/</a></li>
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<h2>[WHEN]</h2>
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<li>] 2014-06-10</li>
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<h2>[EXAMPLE]</h2>
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<li>]</li>
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<h2>[HOW-TO]</h2>
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<li>]</li>
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<h2>[REFERENCE]</h2>
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<li>] <a href="http://www.macobserver.com/tmo/article/former-intel-vp-paints-a-future-where-apple-found-search" target="_blank">http://www.macobserver.com/tmo/article/former-intel-vp-paints-a-future-where-apple-found-search</a></li>
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<h1 style="text-align: center;">&nbsp;</h1>

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