(public).sospep.subjects ~ view article ~ windows-phone

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<div class="date"><a title="View user profile." href="http://winsupersite.com/users/worleyeoe" target="_blank">worleyeoe</a>&nbsp; on Jul 8, 2014</div>
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<p>Agreed. It's a big rabbit hole.</p>
<p>Plan A: Stop calling it Windows. Surface is preferred but just pick a name that doesn't have Windows in it.</p>
<p>Plan B: Rollout one high-end phone a year, two mid-range and three low-end models, all of which have attractive off-contract pricing. Be very aggressive with pushing sales reps to see the value in WP. Provide them with a kiosk (aka Surface tablet) that lets potential customers quickly explore all the available apps, especially the top 20, 50 and 100. The point is stop chasing the high-end and build from the ground up. Push these low-cost OEMs hard to innovate and release products broadly.</p>
<p>Plan C. Purchase Sprint and T-Mobile and become vertically integrated, giving customers using WP preferences in terms of plans and savings.</p>
<p>Ultimately, the entire Windows eco-system is at stake here. Something very major has to be done to right the ship.</p>
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<h2>[WHY]</h2>
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<h2>[WHEN]</h2>
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<li>] <a href="http://winsupersite.com/windows-phone/plan-b-windows-phone" target="_blank">Plan B for Windows Phone?</a> - by Paul Thurrott</li>
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<h2>[EXAMPLE]</h2>
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<li>] 2014-07-08</li>
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<h2>[HOW-TO]</h2>
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<h2>[REFERENCE]</h2>
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