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<h1 style="text-align: center;">survey - average number of apps installed</h1>
<h2>[WHAT]</h2>
<ol>
<li><strong>] 2013 top 10 countries by app installs</strong> REF 1.1</li>
<ol>
<li>] global average apps installed - 26</li>
<li>] has paid VS free app breakdown</li>
<li>] ALSO http://www.statista.com/chart/2415/app-usage-in-the-us-by-age/ -&nbsp;</li>
<li>] SRC = googles our mobile planet</li>
</ol>
<li><strong>] 2012 Neilsen survey of US smartphones,<br /></strong></li>
<ol>
<li>] 41 apps installed, up from 32 in 2011</li>
<li>] 74% time spent on the top 50 apps</li>
<li>] 73% time in APP vs on WEB</li>
<li>] 50% smartphone penetration VS 38%</li>
<li>] 84M ios VS 38M android</li>
</ol>
<li><strong>] 2014 Neilsen survey</strong></li>
<ol>
<li>] 26.8 apps used, up 0.5 from 26.3 in 2012</li>
<li>] 30:15 time spent by user on apps in 2013-Q4, up from 23:02 in 2012-Q4</li>
<li>] ages 25-44 use the greatest number of apps per month (29 apps, on average), but 18-24 year-olds spend the most time on them (37 hours, 6 minutes). 55+ spend more than 21 hours across an average of 22 different apps per month.</li>
<li>] interesting TIME spent on APPS by app category chart</li>
</ol></ol>
<p><img src="http://www.nielsen.com/content/dam/corporate/us/en/images/news-trends/mobile-app-usage-3.jpg" alt="" width="635" height="660" /></p>
<ol>
<li>&nbsp;] lifehacker</li>
<ol>
<li>] an informal survey - ask our users, - it appears that lifehacker users are "not the average" app consumer with many reporting an app count in the 100+ range</li>
</ol></ol>
<h2>[WHY]</h2>
<ol>
<li>]&nbsp;</li>
</ol>
<h2>[WHERE]</h2>
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<li>]</li>
</ol>
<h2>[WHEN]</h2>
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<li>]</li>
</ol>
<h2>[EXAMPLE]</h2>
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<li>]</li>
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<h2>[HOW-TO]</h2>
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<li>]</li>
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<h2>[REFERENCE]</h2>
<ol>
<li>] gquery =average number of apps smartphone users install</li>
<ol>
<li>r=1 ] 2013-09-15 by Felix Richter - http://www.statista.com/chart/1435/top-10-countries-by-app-usage/</li>
<li>r=3 ] 2012-05-16 by Paul Sawers - http://thenextweb.com/insider/2012/05/16/nielsen-us-smartphones-have-an-average-of-41-apps-installed-up-from-32-last-year/</li>
<li>r=7 ] 2013-02-18 by Thorin Klosowski - http://lifehacker.com/5985031/how-many-apps-are-installed-on-your-smartphone</li>
<li>r=8 ] 2014-07-10 http://www.nielsen.com/us/en/insights/news/2014/smartphones-so-many-apps--so-much-time.html</li>
</ol></ol>
<h1 style="text-align: center;">&nbsp;</h1>

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