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<h1 style="text-align: center;"><span style="text-decoration: line-through;">rental</span> - full Stack&nbsp;||&nbsp;full monty&nbsp;</h1>
<h2>[WHAT]</h2>
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<li>]&nbsp;A Company that provide "products" in this sector is not only providing a software service(VIRTUAL),&nbsp;they are also&nbsp;providing the physical goods AND logistics that are involved with the delivery of the product.</li>
<li><strong>] this sector originated/was originally coined&nbsp;as "the Sharing Economy"</strong></li>
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<li>]&nbsp;fred wilson more&nbsp;accurately described/exposed "the sharing economy" as "the Rental Economy"&nbsp;&nbsp;+] ( REF video at leweb conference)&nbsp;&nbsp;</li>
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<li><strong>] example Uber - at its core, uber is an app(SaaS) that facilitates getting a cab (taxi) </strong></li>
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<li>] BUT ubers "product" also includes "the car", "the driver of the car", ...,&nbsp;</li>
<li>] aka its NOT just providing a VIRTUAL "marketplace" that facilaties the exchange of&nbsp;good(s) or service(s), it is providing an end to end solution, that includes the VIRTUAL software marketplace +&nbsp;PHYSICAL goods and services</li>
<li>] Andreesen Horowitz referrs to these types of companies as <strong><a href="/view/article?id=4257" target="_blank">Full Stack Startups</a></strong> and compares them to Vertically Integrated companies, like apple in the traditional markets.</li>
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<li><strong>] compare Uber (Full Stack)&nbsp;VS airBnB (marketplace)</strong></li>
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<li><strong>]&nbsp;uber - full stack company</strong>&nbsp;- i buy a service that requires goods and services, ex taxi virtual + physical</li>
<li><strong>] airbnb - marketplace company</strong>&nbsp;- i buy goods OR i buy services, the airbnb exchange is "virtual" only, they facilitate the exchange of a service between providers(homeowners) and consumers, They don't provide houses(rental properties) or the services needed to operate those rental properties, just the marketplace for consumers to buy&nbsp;and providers to sell</li>
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<li>]</li>
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<h2>[WHY]</h2>
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<li><strong>]&nbsp;UBER as a <span style="text-decoration: line-through;">rental</span> full stack/monty&nbsp;company</strong></li>
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<li>]</li>
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<h2>[WHY-NOT]</h2>
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<li><strong>] UBER as a marketplace company</strong></li>
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<li>] imagine uber as a company where you(consumer) put in your "ride request", and "the network" it was sent out to was anyone that wanted to offer rides(ride providers). There was no standard for the type of car, no specification for drivers, just a request for a ride from you going out and an offer(s) to fulfill that ride from someone else( a ride provider). This Uber could provide a rating system for providers, perhaps an integrated&nbsp;payment system (consumers, providers) and ???. The pricing would'nt be set by the company but by the providers, &nbsp;</li>
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<h2>[WHERE]</h2>
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<li>]</li>
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<h2>[WHEN]</h2>
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<li>]</li>
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<h2>[EXAMPLE]</h2>
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<li>] Uber</li>
<li>] lyft</li>
<li>] sidecar</li>
<li>] Altschool,</li>
<li>] Buzzfeed,</li>
<li>] Harry&rsquo;s,</li>
<li>] Nest,</li>
<li>] Tesla,</li>
<li>] Warby Parker.</li>
<li>]</li>
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<h2>[HOW-TO]</h2>
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<li>]</li>
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<h2>[REFERENCE]</h2>
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<li>] Full Monty - Doesn't necessarily mean to take off all your clothes. It just means the "whole thing" or going the "whole way" not stopping at a point. SRC=<a href="http://www.urbandictionary.com/define.php?term=full%20monty" target="_blank">urban dictionary</a>&nbsp;</li>
<li>] Andreesen Horowitz's - 16 things article - full stack startups -&nbsp;<a href="http://a16z.com/2015/01/22/the-full-stack-startup/">http://a16z.com/2015/01/22/the-full-stack-startup/</a></li>
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<h1 style="text-align: center;">&nbsp;</h1>

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