(public).sospep.subjects ~ view article ~ overview-marketing

<h1 style="text-align: center;">marketing - sospep</h1>
<h2>[WHAT]</h2>
<ol>
<li>] this article outlines our overall&nbsp;marketing strategy for&nbsp;'sospep.com' a web SaaS</li>
<li>]&nbsp;WHERE lists the areas we will be focusing our current marketing efforts,</li>
<li>] WHEN outlines some planned dates for our marketing team</li>
</ol>
<h2>[WHY - our marketing goals]</h2>
<ol>
<li><strong>] to spread 'the word' about sospep&nbsp;to 'the masses'</strong></li>
<ol>
<li>what is sospep?&nbsp;</li>
<li>what can sospep do for me?&nbsp;</li>
<li>why sospep VS 'the others'?</li>
</ol>
<li><strong>] to effectively tell 'the story of sospep' aka 'what sospep can do for you' (benefits)</strong></li>
<ol>
<li>saves you time -&nbsp;</li>
<li>saves you money -&nbsp;</li>
<li>gets you organized -&nbsp;</li>
<li>keeps you organized -&nbsp;</li>
<li>gets you informed -</li>
<li>keeps you informed -&nbsp;</li>
<li>gets you focused -&nbsp;</li>
<li>keeps you focused -</li>
<li>things change, life moves fast, keep up with the program/stay on top of it, &nbsp;</li>
</ol>
<li><strong>] to grow&nbsp;</strong></li>
<ol>
<li>] to continually and effectively&nbsp;grow our subscriber<sup>1</sup> and user base,</li>
</ol>
<li><strong>] to&nbsp;convert</strong></li>
<ol>
<li>] our subscribers and users to premium services&nbsp;</li>
</ol>
<li><strong>] to&nbsp;inform</strong></li>
<ol>
<li>] 'our subscribers' of changes to our products(benefits),</li>
</ol>
<li><strong>] reporting</strong></li>
<ol>
<li>] periodic report on 'actual results' of 'strategy #' VS &nbsp;'forecast results'</li>
<li>] costs&nbsp;</li>
<li>] planning</li>
</ol>
<li><strong>] analysis</strong></li>
<ol>
<li>] results of strategy (planned/actual),</li>
</ol>
<li>] create periodic 'adjustments' to 'strategy&nbsp;based upon results&nbsp;</li>
</ol>
<p>&nbsp;</p>
<h2>[WHERE]</h2>
<ol>
<li>] A PRIVATE document that outlines our current marketing strategy in detail</li>
<ol>
<li>] <span style="text-decoration: underline;">sospep-marketing-plan-2013.pdf</span></li>
</ol></ol>
<h2>[WHEN]</h2>
<ol>
<li>] schedules</li>
<ol>
<li>] planned growth in users for 2012</li>
<li>] planned product releases &nbsp;for 2012</li>
</ol></ol>
<h2>[EXAMPLE]</h2>
<ol>
<li>]&nbsp;</li>
</ol>
<h2>[HOW-TO]</h2>
<ol>
<li><strong>] marketing channels</strong></li>
<ol>
<li>] newsletter(s)</li>
<ol>
<li>email</li>
<li>print</li>
</ol>
<li>] press release&nbsp;&nbsp;</li>
<li>] SEO - optimizing our product pages for better rankings in search engine results for ...</li>
<li>] SEM -&nbsp;</li>
<li>] social media initiatives -&nbsp;</li>
<li>] other -&nbsp;contest(xbox/ps3, )</li>
</ol></ol>
<h2>[REFERENCE]</h2>
<ol>
<li>]&nbsp;subscribers - include anyone who we have an email address for ( subscribed to cd, registered user, premium user )&nbsp;</li>
<li>]</li>
</ol>

~ view article ~ Chapter] ch-004-marketing FROM [ Book] sospep-business IN [ libraries] prj-024-sospep-business