article

Jonathan Ives

[WHAT]

1. ] http://time.com/jonathan-ive-apple-interview/ 
2. x] exclusive interview series
   1. ] apple doesnt like it execs doing interviews

[WHY]

1. ] 47 yo brit sees himself as more of a maker than a designer
1. ] “Objects and their manufacture are inseparable. You understand a product if you understand how it’s made,” he says. “I want to know what things are for, how they work, what they can or should be made of, before I even begin to think what they should look like. More and more people do. There is a resurgence of the idea of craft.”
2. ]  “Complete intrigue with the physical world starts by destroying it,”
1. Ive spent his childhood taking apart the family’s worldly goods and trying to put them back together again. Radios were easy, but “I remember taking an alarm clock to pieces and it was very difficult to reassemble it. I couldn’t get the mainspring rewound.” Thirty years later, he did the same to his iPhone one day. Just to prove he still could.
3. ] For a man whose products are all called iSomething, it’s surprising that “i” is one word Ive scarcely uses
1. Keeps a low profile, avoids publicity, He and his design team have only been seen in public once
4. ] His love of simplicity and directness extends beyond tech.
1. He collects point’n’shoot cars — the kind that are hewn from a single block of aluminum. He has a few Bentleys and a natty 1960s Aston Martin DB4 in a silvery blue. It was his teenage love of cars that made Ive decide to become a designer.
5. ] Steve Jobs
1. “Yes, Steve Jobs had a surgically precise opinion. Yes, it could sting. But his ideas were so bold and magnificent. They could suck the air from the room”
6. ] whats next?
1. ] wearables
7. ] iwatch
1. ] "obviously i cant talk about that"
8. ] iphone q
1. ] "What people are responding to is much bigger than the object. They are responding to something rare — a group of people who do more than simply make something work, they make the very best products they possibly can. It’s a demonstration against thoughtlessness and carelessness,”
9. ] apples (tech's) future
1. ] We are at the beginning of a remarkable time, when a remarkable number of products will be developed. When you think about technology and what it has enabled us to do so far, and what it will enable us to do in future, we’re not even close to any kind of limit. It’s still so, so new.”

[WHERE]

1. ]

[WHEN]

1. ]

[EXAMPLE]

1. ]

[HOW-TO]

1. ]

[REFERENCE]

1. ] http://www.thenewa3.ca/

 

Details

ID: 2624

NAME: Jonathon-Ive-interview

DESCRIPTION: ] John Arlidge @Time.com - interview Apples lead designer, designer of the imac, ipod, iphone and ipad

AUTHOR: article.author/s

EDITOR: article.editor/s

PUBLISHER: article.publisher/s

STATUS: Write

PRIORITY: 0

OWNER ID: 75

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