article

survey - average number of apps installed

[WHAT]

  1. ] 2013 top 10 countries by app installs REF 1.1
    1. ] global average apps installed - 26
    2. ] has paid VS free app breakdown
    3. ] ALSO http://www.statista.com/chart/2415/app-usage-in-the-us-by-age/ - 
    4. ] SRC = googles our mobile planet
  2. ] 2012 Neilsen survey of US smartphones,
    1. ] 41 apps installed, up from 32 in 2011
    2. ] 74% time spent on the top 50 apps
    3. ] 73% time in APP vs on WEB
    4. ] 50% smartphone penetration VS 38%
    5. ] 84M ios VS 38M android
  3. ] 2014 Neilsen survey
    1. ] 26.8 apps used, up 0.5 from 26.3 in 2012
    2. ] 30:15 time spent by user on apps in 2013-Q4, up from 23:02 in 2012-Q4
    3. ] ages 25-44 use the greatest number of apps per month (29 apps, on average), but 18-24 year-olds spend the most time on them (37 hours, 6 minutes). 55+ spend more than 21 hours across an average of 22 different apps per month.
    4. ] interesting TIME spent on APPS by app category chart

  1.  ] lifehacker
    1. ] an informal survey - ask our users, - it appears that lifehacker users are "not the average" app consumer with many reporting an app count in the 100+ range

[WHY]

[WHERE]

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[WHEN]

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[EXAMPLE]

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[HOW-TO]

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[REFERENCE]

  1. ] gquery =average number of apps smartphone users install
    1. r=1 ] 2013-09-15 by Felix Richter - http://www.statista.com/chart/1435/top-10-countries-by-app-usage/
    2. r=3 ] 2012-05-16 by Paul Sawers - http://thenextweb.com/insider/2012/05/16/nielsen-us-smartphones-have-an-average-of-41-apps-installed-up-from-32-last-year/
    3. r=7 ] 2013-02-18 by Thorin Klosowski - http://lifehacker.com/5985031/how-many-apps-are-installed-on-your-smartphone
    4. r=8 ] 2014-07-10 http://www.nielsen.com/us/en/insights/news/2014/smartphones-so-many-apps--so-much-time.html

 

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ID: 3801

NAME: average-number-of-smartphone-apps

DESCRIPTION: ] a look at some studies that have been done that quantify how many apps that users are installing on their smartphones

AUTHOR: article.author/s

EDITOR: article.editor/s

PUBLISHER: article.publisher/s

STATUS: Write

PRIORITY: 0

OWNER ID: 75

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