blackberry launch event
[WHAT]
- ] this article is review notes of the product introduction in NYC on , reveal of the new OS phones , apps and os platform as well as a few other surprizes.
[WHY]
- ] why do i need/want/use this [what]
- ]
[WHERE]
- ] to use [what]
[WHEN]
- ] to use [what]
[EXAMPLE]
- ] what in action
[HOW-TO]
- ] getting started with [what] step-by-step
[REFERENCE]
- ] sources
[ BROWSER ]
- super fast browser
- whatever you do 1 swipe away
- all engagement in on place
[ KEYBOARD ]
- desgin
- down gesture to goto numbers
- multi language suppport
[ BlackBeryy BALANCE ]
- the problem of multiple devices, work + play
- both on
- easy to switch between the two modes
- everything changes (wallpaper, apps catalog, ... )
- secure, encrypted, managed
- security / privacy
[ BBM ]
- video chat, screen share (collaboration)
- realtime nature, delivered, read, typing
- NEW chat -> video call
- EXAMPLE screenshare - andrew in london, sharing screen with
-- call continues
[ BB remember( new native app ) ]
- place of "saving/storing" everything
- organized into folders
- bookmarks, documents, emails,
- built
- single source and destination
[ CAMERA ]
- NEW timeshift
- built in photo/images editor
- uses simple "gestures" to perform tasks
- has in filters, transforms
- accessed all without opening a "camera" app or leaving what your doing
[ STORYMAKER (new NATIVE app) ]
- select pictures, videos, music
- add titles,
- auto brings it all together, adds transforms,
- new way of sharing and connecting
[re invented]
new way of working with partners,
leading app platforms
music
tv
all 8 major movie studios
all major music studios and independants
[marty melick introduces APPS]
[top applications]
- more apps,
- partner support has been outstanding
- over 70 k , but not only SELECTION
- focus has been on bringing your "favorite apps" to the platform
* skype
kindle
whats app
delta
SAP
angry birds
1000 of the top apps from around the world
fb, ovooo,
gaming = water, perry, jetpack ,ea,
songza, soundhound,
webex,
banking -
travel -
weather -
- identified top targets, people talk about, (global + local)
bb world - 1 stop
[ content ]
- music 8 studios, tv networks
- all major labels and
- easy to discover, download
- multiple downloads
[ DATES / AVAILABILITY ]
- 110 partners
- pricing / availabity = Announcements
- Z10 in us in march
- feb 5 in canada
- $149.99 on 3 yr contract
- tommorow in UK
[FUTURE]
- working moms
- engaging artists, entrepeneurs
- global creative director (alicia keys)
[ her personal experience ]
- long term relationship with bb, broke up hotter/sexier,
- 2 phones,
- called, working out
- exclusively dating
- synchronicity
- so many opportunites,
- mobile revolution, laptop becoming extinct ,
- keep moving project - CHALLENGED
- filmmaker - rodrigues,
- author -
- music
- VIDEO