CONCEPT marketing
[WHAT]
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Dear Blackberry 'naysayers'
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] To all those that have commented along the lines of
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] ... bb is dead,
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] ... bb sucks,
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] ... the market has spoken
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] ... bb 10 sucks
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] ... bb z10 sucks
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] ... "gestures are too hard"
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Have you ever you actually tried to use the new bb10 os on 1 of our new bb devices?
- ] we think the new bb 10 os has a good number of unique, compelling and best in class features ...
- ] we've also got a pretty good start on a compelling line up of bb 10 based devices, some full touch screen devices like our flagship z30, our z10 and of course we've got the infamous qwerty keyboard devices like the Q10
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Well, heres your chance to try one out, for free
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] I will ship you a blackberry z10, and you can try it out FREE of any cost or obligation for (30/60) days.
- ] get you set up - apps you need, copy your data from your regular device
- ] tutorials -
- ] and well be there for you
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- if you still HATE it, after 30 days,
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] thats fine,-- we have included a prepaid return shipping label and we ask that you kindly return the z10 - in the condition that you got it - and we do THANK YOU for taking your time to evaluate our product.
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- but, if you do LIKE it
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] awesome, - we always enjoy welcoming new blackberry fans(and we could sure use more of them) and
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] we will set you up with our special black friday deal if you want to keep the z10. I don't really know how anyone could say that the blackberry z10 is 'overpriced' at that point
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My bet is ...
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] that if you actually use it, you might not be quite so critical, you might even find a few things that YOU like, or even REALLY like or even LOVE
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] i am hoping that, even in this audience of our harshest critics, we can convert a few of you into 'blackberry fans'
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Regards
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] Blackberry Marketing
worst case
- everyone still hates it and they all get sent back,
COST is selling 1000 devices as refurbs VS new =
COST shipping 1000 * x.00 * 2
best case
- anything upwards of a 10% conversion form blackberry hater > blackberry fan
COST is selling 900 devices as refurbs VS new =
COST shipping 900 * x.00 * 2 =
COST shipping 100 * x.00 * 1 =
[WHY]
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[WHERE]
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[WHEN]
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[EXAMPLE]
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[HOW-TO]
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[REFERENCE]
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