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Blackberry Strategy - 2014-01

[WHAT]

1. ] John Chen interview on the state of Blackberry today

[WHY]

1. ] I'm focused on what BlackBerry will be today and in the future.
2. ] I've made a commitment to be transparent with my strategy and how I will execute
3. ] The team's first priority was to focus on our core business drivers, so we had to move to a new operating unit structure:
1. ] Enterprise Services,
2. ] Messaging,
3. ] QNX Embedded business
4. ] and the Devices business.
4. ] This structure will drive greater focus on services and software, establish a more efficient business model for the Devices business, and support each unit's transformation and growth objectives.
5. ] When it comes to enterprise, we're still the leader. Don't be fooled by the competition's rhetoric claiming to be more secure or having more experience than BlackBerry

[WHERE]

1. ]  CNBC commentary -

[WHEN]

1. ]

[EXAMPLE]

1. ]

[HOW-TO]

1. ]

[REFERENCE]

1. ]

 

Details

ID: 2805

NAME: blackberry-the-way-forward

DESCRIPTION: By John Chen, CEO of BlackBerry - Commentary on the state of the blackberry nation as of 2013-12-31

AUTHOR: article.author/s

EDITOR: article.editor/s

PUBLISHER: article.publisher/s

STATUS: Write

PRIORITY: 0

OWNER ID: 75

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