article

nadella msft

[WHAT]

1. ] A look into the new msft ceo strategy to right the msft ship.

[WHY]

1. ] There’s a perception in Silicon Valley that Microsoft can’t innovate anymore. Microsoft’s own directors have worried that the culture under Ballmer became too arrogant and insular, making it hard for the Redmond, Wash. company to match fleeter rivals such as Google, Apple and Amazon.
2. ] Well, 100 days in Nadella has established himself as the anti-Ballmer, even though his press people insist that such repudiation cannot be happening.
3. ] more emphasis on investing profits to win hordes of new users.
4. ] Nadella will have a big date later this year, when he is expected to explain everything to Wall Street analysts in an all-day briefing. The likely headline: Give me leeway on short-term earnings so I can get this growth engine revved again.
5. ] Part of Nadella’s transformational agenda involves righting matters internally before sharing his views publicly.
6. ] Nadella right now is dodging major interviews so he can focus on customers, partners, employees and his shareholders. But after conversations with more than two dozen Satya-ologists it’s possible to assemble a clear picture of what the new boss is like and where he is heading.
7. ] “ Satya doesn’t bull—- himself,” says Goetz. “He comes alone. No entourage. He wants to know where we see the world going. He’s the most self-questioning executive from Microsoft that I’ve ever met. He’s also a brilliant software strategist.”
8. ] Microsoft’s capital spending nearly doubled last year to $4.3 billion, amid cloud-focused data-center construction everywhere from Iowa to Brazil. Amazon remains the cloud-platform leader, with Google, Salesforce and IBM staking out key positions. But Microsoft has emerged as the clear number two, with the fastest growth rate of all, according to Synergy Research Group.
9. ] When Nadella talks about a “mobile first, cloud first” strategy, which he does incessantly, he is signaling a greater desire to meet users halfway, making sure Microsoft plays nice in the new world
10. ] To spread his ethos he’s been pointing employees to Nonviolent Communication, a book that urges respectful listening instead of the classic Microsoft rejoinder: “That’s the stupidest idea I’ve ever heard!” For now, Nadella enjoys a strong 86% approval rating on employee-feedback site Glassdoor, versus Ballmer’s 47% last year, though Nadella’s number will surely slip once he makes spending cuts promised to Wall Street
11. ] ...

[WHERE]

1. ] http://www.forbes.com/sites/georgeanders/2014/05/07/nadellas-bid-to-fix-microsoft-what-ballmer-didnt-dare/

[WHEN]

1. ] 2014-05-13

[EXAMPLE]

1. ]

[HOW-TO]

1. ]

[REFERENCE]

1. ]

 

Details

ID: 3151

NAME: inside-nadellas-bid-to-fix-microsoft

DESCRIPTION: By George Anders @forbes.com - A closer look at the new msft ceo and his strategy to improve msft's fortunes (and reputation) in the industry

AUTHOR: article.author/s

EDITOR: article.editor/s

PUBLISHER: article.publisher/s

STATUS: Write

PRIORITY: 0

OWNER ID: 75

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