article

marketing - sospep

[WHAT]

  1. ] this article outlines our overall marketing strategy for 'sospep.com' a web SaaS
  2. ] WHERE lists the areas we will be focusing our current marketing efforts,
  3. ] WHEN outlines some planned dates for our marketing team

[WHY - our marketing goals]

  1. ] to spread 'the word' about sospep to 'the masses'
    1. what is sospep? 
    2. what can sospep do for me? 
    3. why sospep VS 'the others'?
  2. ] to effectively tell 'the story of sospep' aka 'what sospep can do for you' (benefits)
    1. saves you time - 
    2. saves you money - 
    3. gets you organized - 
    4. keeps you organized - 
    5. gets you informed -
    6. keeps you informed - 
    7. gets you focused - 
    8. keeps you focused -
    9. things change, life moves fast, keep up with the program/stay on top of it,  
  3. ] to grow 
    1. ] to continually and effectively grow our subscriber1 and user base,
  4. ] to convert
    1. ] our subscribers and users to premium services 
  5. ] to inform
    1. ] 'our subscribers' of changes to our products(benefits),
  6. ] reporting
    1. ] periodic report on 'actual results' of 'strategy #' VS  'forecast results'
    2. ] costs 
    3. ] planning
  7. ] analysis
    1. ] results of strategy (planned/actual),
  8. ] create periodic 'adjustments' to 'strategy based upon results 

 

[WHERE]

  1. ] A PRIVATE document that outlines our current marketing strategy in detail
    1. ] sospep-marketing-plan-2013.pdf

[WHEN]

  1. ] schedules
    1. ] planned growth in users for 2012
    2. ] planned product releases  for 2012

[EXAMPLE]

  1. ] 

[HOW-TO]

  1. ] marketing channels
    1. ] newsletter(s)
      1. email
      2. print
    2. ] press release  
    3. ] SEO - optimizing our product pages for better rankings in search engine results for ...
    4. ] SEM - 
    5. ] social media initiatives - 
    6. ] other - contest(xbox/ps3, )

[REFERENCE]

  1. ] subscribers - include anyone who we have an email address for ( subscribed to cd, registered user, premium user ) 
  2. ]
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ID: 876

NAME: overview-marketing

DESCRIPTION: article discussing all aspects of MARKETING including ] strategies ] plans ] planning ] our goals ] our current status ] our budgets ] ...

AUTHOR: article.author/s

EDITOR: article.editor/s

PUBLISHER: article.publisher/s

STATUS: Write

PRIORITY: -5

OWNER ID: 75

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