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tie in to msft operating system

[WHAT]

1. ] Have you ever heard someone say "i can't switch from my iphone because i bought all these songs thru itunes ... " OR " i bought all these apps". They believe that they are tied to one manufacturers ecosystem because of the *content they purchased* thru that mfg's ecosystem.
2. ] If at some point in time, the consumer decided that they wanted to use another mfg's device to play the *song that they purchased*, they are SOL. They didn't really buy a "song" they bought an "isong" that only works in "iworld". The mfg(AAPL) has successfully "tied them" to using their products and their services exclusively. 
3. ] This is not to pick on apple(aapl) or to paint microsoft(msft) with the same brush. windows-8(w8) is offering a lot of additional msft services through their core os product. Depending on how msft "plays this game", could turn out to be a big PRO or a big CON for the os and the company. Offering value added services to the consumer is a PRO, but tieing consumers to using your products/services exclusively, not so much.
4. ] Given msft's "track record" and the percieved "level of trust" that they have in 'the community', i've listed it as a potential con for now ... - personally to date, i have only seen a few items(EX 1 ads in native apps ) that have raised any concerns.

[WHY]

1. ] why do i need/want/use this [what]
1. ]

[WHERE]

1. ] to use [what]

[WHEN]

1. ] to use [what]

[EXAMPLE]

1. ] what in action

[HOW-TO]

1. ] getting started with [what] step-by-step

[REFERENCE]

1. ] sources

 

Details

ID: 911

NAME: tie-in-to-msft-ecosystem

DESCRIPTION: CON-how msft will tie you to using their products and services exclusively if you buy install the windows-8 operating system

AUTHOR: article.author/s

EDITOR: article.editor/s

PUBLISHER: article.publisher/s

STATUS: Write

PRIORITY: -5

OWNER ID: 1

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