article

tnt - 08-27

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1. [00:00] snapchat valuation now at 10B 
1. ] a huge leap from the 3B valuation fb placed on them last year which they snubbed
2. ] 100M active users, no revenue, 
2. [00:00] new apple rumours large 12.9" ipad with Steve Kovach, forbes @businessinsider
1. ] this tablet would be a "laptop replacement" aka msft surface pro, 
2. ] no big tablets has succeeded in the market so far
3. ] enterprise play, ibm + apple play  
4. ] innovative startup like quip, new take on doing "docs" on tablet, driving more tablet sales
5. ] apple will also face problem of windows 8 - tablet OS vs desktop OS - 2 browsers, different versions of different apps, 
6. ] rumours that iOS is getting more windows like, 2 windows side by side, 
7. ] no one has created the perfect solution yet, form factor is very important, 
8. ] apple expects ipad businees to eventually eat up its macbook business
3. [00:00] dropbox lowers prices of storage - $10 for 1 TB - with Roberto Baldwin theNextWeb
1. ] previously prices at $10 for 100GB, 
2. ] cloud storage is a very competitive, icloud drive is now also a competitor as well as ....
3. ] some don't trust apple as a cloud storage - how do i get to those files? with Dropbox its a "drive" on my pc, mac
4. ] Dropbox wants to compete on features, not just $ for storage
5. ] adding features - features like password protection, remote wipe,  serial synching, wallet synching, 
6. ] google can do whatever it wants, its swimming in ad $$$, it could be free
4. [00:00] apple is getting more agressive with ads in apps - Ginny Marvin @marketingland.com
1. ] 2 new ad formats, full screen video, full screen interstitial
2. ] video format is for TV like ads
3. ] apples iad network, initially had 1M buyin which didnt work out for them, network has about 3-6% market share for ads
4. ] expanding to 2 new countries,
5. ] pales in comparison to google's and facebook mobile ad revenues
5. [00:00] facebook serving ads based on users data connectivity speed - 
1. ] video ads for 4G connnections
2. ] text ads for 3G and below connections
3. ] north american users accounted for majority of ad revenue generated(70+%) BUT only account for small percentage of fb total users
4. ] fb already offers options to target users based upon device type
6. [00:00] msft marketing surface pro with cardboard in australia
1. ] sending a cardboard cutout of the surface pro to schools, with an actual screen that shows a surface pro

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ID: 3841

NAME: tnt-08-27

DESCRIPTION: [30:00] VIDEO-SUMMARY-show-1080 - ] snapchat 10B valuation, 100M active users ] apple rumours 13" ipad ] dropbox price decrease ] apple getting more agressive with ads ] facebook targets ads based on your connection ] msft surface pro cutout

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STATUS: Write

PRIORITY: -5

OWNER ID: 75

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