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will blackberry (the company) succeed?

[WHAT]

  1. ] bring me my crystal ball and tell me, will blackberry (the company) still be around and competing in the smartphone market in (#) years?
    1. ] 2013-01-30 - launch event, read the reviews,
  2. ] IMO i thought that both the OS and the devices looked very solid, so why wouldn't blackberry succeed? 
    1. ] there were some initial positve signs after the launch
    2. ] shortly thereafter the wheels started to come off the train

[WHY]

  1. ] I like the bb ( z30) with bb's os 10.x and i want to buy 1,
    1. ] go ahead and make your bb jokes, if there any good ones, i will create a collection and share them with the world
    2. ] but please, spare me the bb vitriol, I have heard it ALL before,
  2. ] BUT bottom line is if blackberry does go out of business or they get sold off for parts or they get out of the smartphone business
    1. ] am I going to be stuck holding on to yesterdays tech? and should that happen, what will be the consequences of that?
  3. ] heres why I am NOT really worried?
    1. ] a phone is a phone is a phone - if the bb i purchase today is obsolete and unsupported tommorow,
    2. ] most americans keep their smartphones on average approx ( 20 ) months

[WHEN] 

  1. [2013-05] UPDATED - 3 months after launch 
    1. ] DEVICE - us launch for z10
  2. [2013-08] UPDATED - 6 months after launch
    1. ] BUSINESS the for sale sign goes up
    2. ] BUSINESS layoffs
    3. ] DEVICE - Q10
  3. [2013-11] UPDATED - 9 months after launch 
    1. ] OS update 10.1 - rolls out
  4. [2014-02] UPDATED - 12 months after
    1. ] BUSINESS - EXEC housekeeping - John
    2. ] BUSINESS - Johns open letter to the people
    3. ] DEVICE - z30
    4. ] OS - update 10.2
  5. [2014-05] UPDATED after 15 months
    1. ] BUSINESS - 2014-03 qtrly results for , only about 1.1M BB10 units sold in the qtr,
    2. ] OS - update 10.2.1 - rolls out, major changes
    3. ] BUSINESS - John Shen and Tmobile spat
    4. ]

[REFERENCE]

  1. ] sources 
  2. ] http://www.eweek.com/mobile/slideshows/smartphone-and-tablet-lifespans-the-best-and-worst/ - average lifespan 18 months
  3. ] http://www.npd.com/lps/SmartphoneTrackPR/ 2011 ( aver sp owership period 19.x months)
  4. ] http://www.prnewswire.com/news-releases/jd-power-and-associates-reports-average-length-of-time-wireless-customers-keep-their-mobile-phones-increases-notably-103617669.html 2010 ( aver sp owership period 20 months)

 

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ID: 969

NAME: will-blackberry-the-company-succeed

DESCRIPTION: a look at the saga that has become the blackberry(BBRY) story AND the reasons why(aka the best features of) the blackberry 10 os should succeed,

AUTHOR: article.author/s

EDITOR: article.editor/s

PUBLISHER: article.publisher/s

STATUS: Write

PRIORITY: -5

OWNER ID: 75

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