] Kellogg's, the world's largest cereal maker, has seen its biggest drop in sales since the 1970s. Food companies are selling off their struggling bread divisions. It's all because best-selling health evangelists say that wheat is causing everything from fat bellies to schizophrenia. But do they have science on their side? Mark Kelley takes a hard look at what's driving a movement that is dramatically changing the way we eat.
[00:00]
- BK wheat belly ] by William Davis, MD
- BK sold 3m copies in 30 countries, nyt bestseller, more than a book, its a "manifesto"
- wheat causes many, many diseases
- wheat is not what it used to be, frankenwheat, big company DONT TRUST govt food guidelines
- trying to lose a few # to battle type 2 diabetes,
- no studies, just cut wheat products from his diet
- gmo modified wheat of today is like an opiate - makes you
- cites 295 studies
- ?It's a multi-billion dollar battle for your belly. Millions of people are joining the anti-wheat revolution.
[00:00]
- @mcgill univ - no evidence that wheat is physically addictive
- opiate petoids are naturally
DR conclusions are based on dead rat study
- DR cancer logic - lots of things can make you fat,
- DR mental illness - based on 1966 study
- cherry pick the data, make it more compelling than it is, arg has a smidgeon of scientific fact
- is todays frankenwheat
[00:00] - Univ of Sask - 100 years of studing wheat, compared 1935 bread (wheat) to todays, couldnt taste the difference,
- Dr Barr wheat geneticist, wheat has been modified to produce higher yeilds
- studied 37 different varieties over tim e
- conculsions, todays wheats are very similar to yesterdays wheat,
[19:30]
- 2 racheals, gluten free, bought into Davis, #frankenwheat theory
- for most people "wheat belly" isnt about a new lifestyle, its about losing weight
- cut large carbs and calories, you will lose weight
- celebrity author + celebrity endorsement + heap of hype = book success
- freedhoff - wheat belly - similar to other low carb
- presentation reminiscent of evangelical preacher
- the truth is not easy to sell
- dr. oz promotion, 118 countries
[28:00] stanford university, CA - enough is enough
- dr john ... - studies studies
- scientists are being drowned out by celebs,
[30:00] dr davis interview
- we cant agree on whats good for us
- more people are questioning sciences
- only 37% of people beleive eating GMO foods is safe
[32:00]
- winning the war, its like war on terror
- dont beleive the tobacco people are bad, just trying to do their job
- wheat has killed more people than all wars combined (diabetes, )
- why am i healthy if i eat wheat? ( unaware, )
- spreading misinformation and profiting
- NO s
- agrees anecdotes arent science, would love to write a book using science, MOST people wouldnt read that book
- wheat belly -
- who do you trust?
- 2 racheals - trust your body , your instinct on what makes you feel better