(public).sospep.events ~ view task ~ CREATE-POST-4645

<h1 style="text-align: center;">CREATE post - google is the new msft</h1>
<h2>[previously]</h2>
<ol>
<li>[2015-01-20] CREATE-post#</li>
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<li>]&nbsp;ART#&nbsp;4206 - google is the new msft, uh oh</li>
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<li>[2015-01-21]</li>
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<h2>[currently]</h2>
*Google is the new Microsoft, uh oh*
*TLDR* - <a href="/view/person?id=305" target="_blank">Katie Benner</a> @BloombergView outlines why she feels that Google could be headed down the "failure to innovate road" that msft travelled in 2000, her advice, Look north to Redmond, Googlers, and worry.
*[ASSERTATION] The Google of 2015 is not unlike the early 2000s Microsoft* &ndash; a hugely profitable company that is having a hard time innovating around its core product. Unless something is done, it will likely go through spasms of flailing and discontent that will be similar to msft flailings. "the company is still basically a purveyor of cheap online ads that it sells at massive volume against the things that we search for online.
*Google is a 55,000-person behemoth*, and it&rsquo;s nearly impossible for any company to move quickly and creatively at that size. Among tech giants, only Apple has managed to innovate after becoming so big. Hewlett Packard? Nope. IBM? No way. ( Fear of killing the golden goose )
*google X&nbsp;(aka the moonshots division)&nbsp;- "The most valuable thing that it's produced is good PR"*
*[ASSERTATION] seismic shifts* - As it always does, tech has shifted seismically once again, and right beneath Google&rsquo;s feet - thanks to mobile computing and apps and social networking. Google hasn&rsquo;t effectively responded to those trends so it hasn&rsquo;t been innovative where it counts.
*"FORGET about a moonshot&nbsp;catapulting Google to the forefront of innovation"* can Google ever catch up in image search, storage and messaging (which will soon anchor products like payments and on-demand apps)? Probably not. Would it be so crazy for Google to go out and buy Pinterest, Dropbox and Snapchat? Probably.
Full&nbsp;Summary - <a href="/view/article?id=4206">http://sospep.com/view/article?id=4206</a>&nbsp;
Check out the Full&nbsp;Summary&nbsp;and more&nbsp;articles on Google,&nbsp;+<a class="proflink aaTEdf" href="https://plus.google.com/105221698834684244331">Microsoft</a>&nbsp;&nbsp;and <a class="ot-hashtag aaTEdf" href="https://plus.google.com/s/%23innovation" rel="nofollow">#innovation</a>&nbsp;in <a class="ot-hashtag aaTEdf" href="https://plus.google.com/s/%23technology" rel="nofollow">#technology</a>
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<h2>[next]</h2>
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