(public).sospep.systems ~ view step ~ 032-product-market

<h1 style="text-align: center;">answer&nbsp;-v-001</h1>
<ol>
<li>One of the areas where I am sure some yc/alumni guidance, could proove beneficial :)</li>
<li>The GOAL is to build a sustainable, scaleable model to grow our customer base at a profitable pace,</li>
<li>The PLAN (1)&nbsp;for - year 1 -</li>
<ol>
<li>] SEM/SEO - around our core apps functionality ( note taking, project/task/time management, contact/communications management )</li>
<li>]&nbsp;CONTENT MARKETING(CM)&nbsp;- producing a CM series, also planned around the subjects of our core apps functionality ...&nbsp;</li>
<ol>
<li>EX "How i saved 4 hours a week with sospep's Time Management system by Fim Terris"</li>
<li>EX "Sospep VS Basecamp - how this upstart is taking on 1 of the old pros of project management"</li>
</ol>
<li>] COMMUNITY BUILDING&nbsp;- around - key public "content channels"&nbsp;</li>
<ol>
<li>EX hike.sospep.com - is a 'public sospep' centered around the subject of "hiking". We&nbsp;believe we will be able to attract certain "types" of people (hikers) to our product by offering them content and services&nbsp;centered on their specific needs. &nbsp;</li>
</ol>
<li>+] Launch Festival - getting into one+ of these types of events would make for some&nbsp;good exposure.</li>
<li>+] PR - its likely that nobody would be reading&nbsp;a press release issued by us today, too closely, but perhaps with some creativity, a novel approach and a bit of good timing we can utilize this channel as an effective marketing too.</li>
<li>+] TSWHTODY - The stuff we haven't thought of doing yet -&nbsp;I realize that this(CUST AQUISITION)&nbsp;is likely going to be 1 of the biggest challenges that this business will face. We are going to have to continually seek out and experiment with creative, cost effective means to deliver new "users" and then convert them into&nbsp;and keep them as&nbsp;"customers"&nbsp;by delivering&nbsp;a better user experience.</li>
</ol>
<li>The RESULTS for year 1</li>
<ol>
<li>]</li>
</ol></ol>
<h1 style="text-align: center;">answer-v-002</h1>
&nbsp;
<ol>
<li>] TLDR </li>
<ol>
<li>] the plan is to use a combination of content marketing, SEO/SEM and hopefully have some success with some innovative/creative PR initiatives&nbsp;in order&nbsp;to deliver results that fit within a profitable business model.</li>
</ol>
<li>] The PLAN (a)&nbsp;for - year 1</li>
<ol>
<li>]</li>
</ol>
<li>] GOAL(S) = </li>
<ol>
<li>] traffic&nbsp; -&nbsp;uniques, pageviews, time</li>
<ol>
<li>] 1M</li>
</ol>
<li>] users -&nbsp; total people who have&nbsp;registered</li>
<ol>
<li>] 100K&nbsp;( 10% conversion of all users )</li>
</ol>
<li>] active users -</li>
<ol>
<li>] 50K&nbsp;</li>
</ol>
<li>] customers - people who buy subscriptions&nbsp; </li>
<ol>
<li>] 5K ( 1000 per employee, 5 initial employees on 2M funding )</li>
</ol>
<li>] churn</li>
<ol>
<li>] &lt; 5% &nbsp;</li>
</ol>
<li>] SRC = stats,&nbsp;model(budget-2015), &nbsp;</li>
</ol>
<li>] SEM/SEO</li>
<ol>
<li>] DESC - around our core apps functionality ( note taking, project/task/time management, contact/communications management )</li>
<li>] expectations -</li>
<li>] budget -</li>
</ol>
<li>]&nbsp;CONTENT MARKETING(CM)&nbsp;</li>
<ol>
<li>] DESC - producing a CM series, also planned around the subjects of our core apps functionality ...&nbsp;</li>
<ol>
<li>] EX "How i saved 4 hours a week with sospep's Time Management system by Fim Terris"</li>
<li>] EX "Sospep VS Basecamp - how this upstart is taking on 1 of the old pros of project management"</li>
</ol></ol>
<li>] COMMUNITY BUILDING(CB)&nbsp;</li>
<ol>
<li>] DESC - around - key public "content channels"&nbsp;</li>
<ol>
<li>] EX hike.sospep.com - is a 'public sospep' centered around the subject of "hiking". We&nbsp;believe we will be able to attract certain "types" of people (hikers) to our product by offering them content and services&nbsp;centered on their specific needs. &nbsp;</li>
</ol></ol>
<li>+] LAUNCH FESTIVAL</li>
<ol>
<li>] DESC - getting into one+ of these types of events would make for some&nbsp;good exposure.</li>
</ol>
<li>+] PUBLIC RELATIONS </li>
<ol>
<li>] DESC - its likely that nobody would be reading&nbsp;a press release issued by us today, too closely, but perhaps with some creativity, a novel approach and a bit of good timing we can utilize this channel as an effective marketing too.</li>
</ol>
<li>+] TSWHTODY - The stuff we haven't thought of doing yet -</li>
<ol>
<li>] DESC - I realize that this(CUST AQUISITION)&nbsp;is likely going to be 1 of the biggest challenges that this business will face. We are going to have to continually seek out and experiment with creative, cost effective means to deliver new "users" and then convert them into&nbsp;and keep them as&nbsp;"customers"&nbsp;by delivering&nbsp;a better user experience.</li>
</ol>
<li>The RESULTS for year 1</li>
<ol>
<li>] traffic -&nbsp;</li>
<li>] users -</li>
<li>] actives -</li>
<li>] customers -&nbsp;</li>
</ol></ol>

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